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|Archives - October 2009|
|Thursday, October 01, 2009|
Between the wall of bestsellers and the stacks of glossy magazines in the foyer at Powell’s Books is a six-tiered rack of hodgepodge booklets — one wrapped in string, a few as small as a pocket Bible. Several have color covers and neatly bound spines, but many appear to have been printed with a black and white copier and stapled with a Swingline. Many have numbers: Yeti 7, Doris 26, The Stolen Sharpie Revolution 2. A sign above the rack says ZINES.
Powell’s sells about 300 zines a month. “I took over probably about seven or eight years ago and I was always really surprised by how well the zines sold,” says Kevin Sampsell, who chooses which zines to stock.
Zines are dirt cheap to buy and make, which is why the wheels of the zine mini-industry in Portland continue to turn despite the bad economy. Writers and illustrators, small printers and distributors produce hundreds of zines a year locally. The independent book store Reading Frenzy has a wide selection of zines, and zinesters can use the equipment at the nonprofit Independent Publishing Resource Center to print and bind. More than 1,000 zinesters from across the country gathered at PSU for the ninth annual Portland Zine Symposium in July.
The zine scene is also bolstered by its indifference to ROI. “A zine is any handmade publication that’s done, typically, by an individual and traditionally doesn’t have much advertising, if any, and is usually done out of a sense of passion rather than any hope for a profit,” says Justin Hocking, IPRC’s executive director.
There are breakout successes such as Dishwasher, a serial zine about washing dishes in all 50 states. The creator, Pete Jordan, who printed three issues at the IPRC, was asked to appear on David Letterman’s show and later offered a book deal by Harper Perennial.
Though most zinesters pay their expenses out of pocket, breaking even if they’re lucky, some do support themselves with zine revenues. Bitch magazine, headquartered in Portland, started off as a zine and is now a nonprofit with eight employees. The two creators of Yeti, a literary journal that comes with a CD of music, have enough revenue to cover office space and health insurance, but not salaries.
Yeti Publishing shares its office space in southeast Portland with the independent publishing house and distributor Microcosm Publishing, founded in 1996 by Joe Biel. Microcosm carries 2,400 zines and alternative books as well as zinester-appealing merchandise, sold online and through its retail store.
Biel says it’s doing so well that five or six of its eight employees don’t have second jobs, and he expects the prosperity to continue. Low costs, low prices and willingness to take a loss have made the mini-industry recession-proof, unlike for-profit independent magazines.
“[Independent] magazines have had a total bottoming out. When they tried to get bigger, it backfired,” Biel says. “Zines are eternally relevant in that way. It’s economical for the people producing them at any level of demand or any scale… It’s infinitely affordable.”
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR
A conversation with Donna Earley, director of sales and marketing for the Salem Convention Center.
Thursday, February 05, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
We ask chiefs of staff for the scoop on Oregon legislators.
Monday, February 23, 2015
Yeah, we know: Oregonians are way too cool for umbrellas. But today’s stylish, high-tech models will soften the resistance of the most rain hardened.
Tuesday, March 10, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.
Sunday, February 15, 2015
BY LINDA BAKER | OB EDITOR
As the investigation against the governor moves forward, those of us in the news business should reflect on our own potential for subverting the democratic process.
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan
An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.
Thursday, March 26, 2015
BY KIM MOORE
A conversation with Craig Wanichek, president and CEO of Summit Bank.
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A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Like the advent of the locomotive, the cloud creates business opportunities that simply weren’t possible before now. Get up to speed fast in May at an exciting cloud-empowered Portland event.
Registration is now open for Portland Business Alliance’s Annual Meeting, one of the largest business gatherings in Portland each year.
The Commission helps to advance the professionalism, equality and efficiency of Oregon's judicial branch of government.