Old tech is new again

| Print |  Email
Archives - September 2009
Thursday, August 20, 2009
Old Tech
The vinyl world of Everyday Music in Portland
PHOTO BY MARTIN GEE

In the past few years, vintage technologies such as manual cameras and vinyl records have enjoyed a resurgence in popularity among 20-somethings and teenagers who grew up inundated by digital technology, and it’s helped several Portland stores that cater to these niche markets survive.

Blue Moon Camera and Machine sells manual cameras and refurbished manual typewriters. In the last year and a half, Blue Moon owner Jake Shivery says he’s seen a huge interest among students, hipsters and artists.

“People want to get as far away from digital cameras as they can because that’s the establishment,” says Shivery.

This has helped Blue Moon’s revenue remain stable, though it’s down slightly from 2008. The film processing aspect of business also continues to grow. But camera shops are not recession-proof. Citizens Photo is relocating to a cheaper space because of a drop in sales.

What people find appealing about manual cameras is the physical process of adjusting settings and using film to create a distinctive photo they can’t make digitally. This appreciation of tactile experiences is shared by those who buy vinyl records. They enjoy physically putting a record on the player, listening to the sometimes scratchy music and turning the record over. Though manual cameras’ market remains narrow, vinyl has gained mainstream popularity throughout the state in the past few years.

This popularity has helped boost sales at music stores, though it can’t make up for the decline in CD sales. Record sales make up 15% of revenue at Portland-based Everyday Music. Owner Scott Kuzma expects that percentage to increase. He also thinks the music industry will ruin vinyl’s popularity by continuing to hike prices.

“With new vinyl you’re paying more than for a new CD and that’s actually inhibiting sales,” says Kuzma.

Mississippi Records makes 90% of its revenue from records and revenue is currently flat over last year. It’s one of four stores in Portland that sells primarily vinyl. In owner Eric Isaacson’s opinion, Portland’s scrappy youth culture helps support sales. He’s also seen more teenagers purchasing records; so has Trina Brenes, co-owner of Ashland-based Music Coop.

“If you spend your entire day in front of your computer and listening to your iPod, it’s isolating,” she says. “[Teenagers] are now listening to LPs at someone’s house together as a social event.”

Though records and manual cameras remain a niche market, as long as there’s a culture that appreciates tactile experiences, shops like Blue Moon and Mississippi Records will find a customer base for their vintage technologies. 

JENNY FURNISS
 

Comments   

 
Bob
0 #1 Cameras and VinylBob 2009-09-14 16:59:06
OK, so I have an old manual Cannon camera and a bunch of old LP's, circa 70's and 80's. Anybody want to buy them?
Quote | Report to administrator
 

More Articles

Finding a Balance

Contributed Blogs
Thursday, January 29, 2015
012915-passinvst-thumbBY JASON NORRIS | OB GUEST BLOGGER

Active vs. passive investing: what you need to know.


Read more...

4 winners and losers in the Kitzhaber scandal

The Latest
Thursday, February 12, 2015
021315-govorno-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Examining the governor's rapid fall from grace in a "bizarre" and "unprecedented" saga.


Read more...

The 100 Best Companies to Work For in Oregon

March 2015
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees. 


Read more...

Chronicling Gov. Kitzhaber's march to resignation

The Latest
Wednesday, February 11, 2015
021115-kitzhaber-jekaplan14-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Recapping a wild week featuring plenty of will he or won't he resign drama.


Read more...

2015 100 Best companies announced

The Latest
Friday, February 27, 2015
IMG 0022cneditBY OB STAFF

The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.


Read more...

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...

VIDEO: The 2015 100 Best Companies to Work For in Oregon

The Latest
Friday, February 27, 2015

videothumbVIDEO: 2015 100 Best Companies to work for in Oregon


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS