Sponsored by Forest Grove Economic Development
Home Back Issues September 2009 Old tech is new again

Old tech is new again

| Print |  Email
Archives - September 2009
Thursday, August 20, 2009
Old Tech
The vinyl world of Everyday Music in Portland
PHOTO BY MARTIN GEE

In the past few years, vintage technologies such as manual cameras and vinyl records have enjoyed a resurgence in popularity among 20-somethings and teenagers who grew up inundated by digital technology, and it’s helped several Portland stores that cater to these niche markets survive.

Blue Moon Camera and Machine sells manual cameras and refurbished manual typewriters. In the last year and a half, Blue Moon owner Jake Shivery says he’s seen a huge interest among students, hipsters and artists.

“People want to get as far away from digital cameras as they can because that’s the establishment,” says Shivery.

This has helped Blue Moon’s revenue remain stable, though it’s down slightly from 2008. The film processing aspect of business also continues to grow. But camera shops are not recession-proof. Citizens Photo is relocating to a cheaper space because of a drop in sales.

What people find appealing about manual cameras is the physical process of adjusting settings and using film to create a distinctive photo they can’t make digitally. This appreciation of tactile experiences is shared by those who buy vinyl records. They enjoy physically putting a record on the player, listening to the sometimes scratchy music and turning the record over. Though manual cameras’ market remains narrow, vinyl has gained mainstream popularity throughout the state in the past few years.

This popularity has helped boost sales at music stores, though it can’t make up for the decline in CD sales. Record sales make up 15% of revenue at Portland-based Everyday Music. Owner Scott Kuzma expects that percentage to increase. He also thinks the music industry will ruin vinyl’s popularity by continuing to hike prices.

“With new vinyl you’re paying more than for a new CD and that’s actually inhibiting sales,” says Kuzma.

Mississippi Records makes 90% of its revenue from records and revenue is currently flat over last year. It’s one of four stores in Portland that sells primarily vinyl. In owner Eric Isaacson’s opinion, Portland’s scrappy youth culture helps support sales. He’s also seen more teenagers purchasing records; so has Trina Brenes, co-owner of Ashland-based Music Coop.

“If you spend your entire day in front of your computer and listening to your iPod, it’s isolating,” she says. “[Teenagers] are now listening to LPs at someone’s house together as a social event.”

Though records and manual cameras remain a niche market, as long as there’s a culture that appreciates tactile experiences, shops like Blue Moon and Mississippi Records will find a customer base for their vintage technologies. 

JENNY FURNISS
 

Comments   

 
Bob
0 #1 Cameras and VinylBob 2009-09-14 16:59:06
OK, so I have an old manual Cannon camera and a bunch of old LP's, circa 70's and 80's. Anybody want to buy them?
Quote | Report to administrator
 

More Articles

Understanding Oregon medical marijuana dispensary tenants

News
Friday, June 13, 2014
061314 thumb grassrentBY CLIFF HOCKLEY | OB GUEST BLOGGER

This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.


Read more...

Oregon Business wins awards

News
Monday, June 30, 2014

ASBPEOregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.


Read more...

Oversight? Or gaming the system?

News
Monday, July 14, 2014
AmazonBY VIVIAN MCINERNY | OB BLOGGER

Some people think Amazon’s winking eye logo is starting to look like a hoodwink.


Read more...

OB Video: Dress for Success

News
Wednesday, July 02, 2014
DFSOBY JESSICA RIDGWAY | OB WEB EDITOR

Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.


Read more...

Trends in business succession

News
Thursday, July 03, 2014
TrendsBY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS

The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.


Read more...

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...

13 West Coast seafood species now 'sustainable'

News
Tuesday, June 03, 2014

Fishing OrBiz Fishing 0357 ADOBErgbCiting the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS