Sponsored by Oregon Business

Mom was right; breakfast rules

| Print |  Email
Archives - September 2009
Thursday, August 20, 2009
Breakfast
Berry oatmeal brulee from Gravy in Portland
PHOTO BY MARTIN GEE

It’s a typical Saturday morning, and outside Pine State Biscuits in Portland the queue is 15 deep. Downtown at the Bijou Cafe, customers who do business over breakfast are eating with their families. Up on Mississippi Avenue, a cluster of customers in front of Gravy wait for up to an hour for a heaping plate of corned beef hash or a bowl of oatmeal brulée. As the restaurant industry continues to suffer, breakfast restaurants are flourishing, and in Portland their popularity seems limitless.

“There’s something about the demographics of this town that makes people really like to eat breakfast,” says Mark Greco, owner of Gravy. “It’s almost like a subculture. I’m barely hip enough to own Gravy because some of the people who come are so cool.”

His business has grown slowly but steadily the last few years. Pine State Biscuits has only been in business for two years, but ever since opening their doors, they’ve made a profit.

The key ingredient to the success of breakfast restaurants is affordability.

“Breakfast is more affordable to the restaurant in terms of food costs and to the customer in terms of the bill they get at the end,” says Joel Pomerantz, Oregon Restaurant Association representative. “In Portland the people that are putting these restaurants together are younger and they’re kind of hip. They’re the same kinds of people who in another context might be putting together specialty cocktails with local ingredients.”

The breakfast restaurant is an old-fashioned American tradition that’s thriving across the state. Pop into one of the Pig ‘N Pancake restaurants along the Coast or order eggs Benedict at the Victorian Cafe in Bend or French toast from the Morning Glory in Ashland to see that Oregonians are still taking the family out to breakfast.

Omer Orian, who is 25, and his 24-year-old brother, David, opened Off the Waffle in Eugene in Februrary and plan to open a 24-hour waffle cart on the University of Oregon campus this month.

“No recession is going to stop people from buying these waffles at three bucks apiece,” says Omer. 

JENNY FURNISS
 

More Articles

6 chiefs of staff dish on their bosses

The Latest
Thursday, February 05, 2015
legilistiblog-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask chiefs of staff for the scoop on Oregon legislators.


Read more...

The 100 Best Companies to Work For in Oregon

March 2015
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees. 


Read more...

How Oregon will survive the loss of Hanjin

March 2015
Friday, February 20, 2015
BY JOE CORTRIGHT | OB CONTRIBUTOR

"Shipping containers to Portland is like waiting for a bus that travels once a day."


Read more...

10 Oregon companies positioning themselves for growth

The Latest
Friday, March 13, 2015
vcthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Ten startups have secured venture capital, angel or seed funding in 2015.


Read more...

Game On

March 2015
Wednesday, February 25, 2015
BY LINDA BAKER | OB EDITOR

The big news at Oregon Business is we’re getting a ping pong table. After reading the descriptions of the 2015 100 Best Companies to Work For in Oregon, a disproportionate number of which feature table tennis in the office, I decided it was time to bring our own workplace into the 21st century. It was a tough call, but it’s lonely at the top, and someone has to make the hard decisions.


Read more...

2015 100 Best companies announced

The Latest
Friday, February 27, 2015
IMG 0022cneditBY OB STAFF

The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.


Read more...

Bike Chic: 7 stylish options for cyclists

April 2015
Thursday, March 26, 2015

Cycling to work is all the rage. But not everyone wants to arrive at the office messy, sweaty — and unfashionable.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS