Home Back Issues September 2009 Mom was right; breakfast rules

Mom was right; breakfast rules

| Print |  Email
Archives - September 2009
Thursday, August 20, 2009
Breakfast
Berry oatmeal brulee from Gravy in Portland
PHOTO BY MARTIN GEE

It’s a typical Saturday morning, and outside Pine State Biscuits in Portland the queue is 15 deep. Downtown at the Bijou Cafe, customers who do business over breakfast are eating with their families. Up on Mississippi Avenue, a cluster of customers in front of Gravy wait for up to an hour for a heaping plate of corned beef hash or a bowl of oatmeal brulée. As the restaurant industry continues to suffer, breakfast restaurants are flourishing, and in Portland their popularity seems limitless.

“There’s something about the demographics of this town that makes people really like to eat breakfast,” says Mark Greco, owner of Gravy. “It’s almost like a subculture. I’m barely hip enough to own Gravy because some of the people who come are so cool.”

His business has grown slowly but steadily the last few years. Pine State Biscuits has only been in business for two years, but ever since opening their doors, they’ve made a profit.

The key ingredient to the success of breakfast restaurants is affordability.

“Breakfast is more affordable to the restaurant in terms of food costs and to the customer in terms of the bill they get at the end,” says Joel Pomerantz, Oregon Restaurant Association representative. “In Portland the people that are putting these restaurants together are younger and they’re kind of hip. They’re the same kinds of people who in another context might be putting together specialty cocktails with local ingredients.”

The breakfast restaurant is an old-fashioned American tradition that’s thriving across the state. Pop into one of the Pig ‘N Pancake restaurants along the Coast or order eggs Benedict at the Victorian Cafe in Bend or French toast from the Morning Glory in Ashland to see that Oregonians are still taking the family out to breakfast.

Omer Orian, who is 25, and his 24-year-old brother, David, opened Off the Waffle in Eugene in Februrary and plan to open a 24-hour waffle cart on the University of Oregon campus this month.

“No recession is going to stop people from buying these waffles at three bucks apiece,” says Omer. 

JENNY FURNISS
 

More Articles

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...

Launch

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

October's Launch article features Soul Kitchen, Easy Company and Slick's Big Time BBQ.


Read more...

Constant Contact

October 2014
Thursday, September 25, 2014
BY AMY MILSHTEIN

To prevent burnout, companies are banning email and after-hours communications. But is the 24-hour workday here to stay?


Read more...

100 Best Nonprofits announced

News
Thursday, October 02, 2014

100NP14logo4WebOregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.


Read more...

Grape Expectations

October 2014
Thursday, September 25, 2014
BY HANNAH WALLACE

Well-financed outsiders from France and California are buying up vineyards and wineries in the Willamette Valley.


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS