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|Archives - July 2009|
|Wednesday, June 24, 2009|
Hobin, the 41-year-old CEO of G5 Search Marketing, is already on his fourth startup. He migrated to Bend from the Bay Area for the lifestyle, and he insists on closing up the office Fridays at 1 p.m. during the summer months so his team can get out and enjoy nature. As laid-back as his approach may seem, it’s working. G5 has grown by an annualized 100% over each of the past four years and built its headcount from 15 to 45 employees since the end of 2007 even as the rest of Bend’s economy has floundered.
It helps that G5’s target areas — self-storage units, assisted-living homes and apartments — are well suited for Internet searches by potential customers. It also helps that Bend welcomed an influx of health-conscious, tech-savvy transplants from the boom years in California. Hobin has been able to find excellent local talent, especially given the current job market.
G5 offers a platform of search engine optimization, map optimization and pay-per-click advertising, along with a dashboard report that tracks and measures performance as compared to more traditional points of contact. In short, G5 is battling the Yellow Pages for business, and if it were a boxing match, it would have to be stopped.
Click by click, Hobin leads me on a journey through the G5 system, from the site the company designed for a self-storage client, to the phone number that appears only at that site, to its optimized Google placement at the top of a list of thousands, to the recorded phone calls made to that number, and finally, to the results.
The bottom line speaks for itself. The cost per lead using G5’s system is on average $5.63, compared to $175 for the Yellow Pages. That’s a factor of 31. “Our clients see our results and they go tell their friends and we grow,” says Hobin. “What we do works. And we can prove it.”
Hobin predicts that G5 will double its business again over the coming year, adding another 20 or so employees along the way.
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG
A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.
Friday, October 24, 2014
How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE
The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.
Monday, October 06, 2014
BY LINDA BAKER | OB EDITOR
Intel's manufacturing way station; Merkley's attack dog; Diamond Foods gets into the innovation business.
Thursday, October 02, 2014
Oregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.
Wednesday, October 08, 2014
BY LINDA BAKER | OB EDITOR
A Design Week panel discussion raises questions about how innovative we really are.
Thursday, November 20, 2014
BY JASON NORRIS | OB CONTRIBUTOR
Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
Plenty of employers seem “dazed and confused” after the recent vote to legalize marijuana. In light of Measure 91 passing, what are some issues for private-sector Oregon employers to consider?
Rotary’s Oregon Ethics in Business aims to raise consciousness about business ethics by honoring exceptional companies.
Barran Liebman’s annual employment law seminar is an industry classic.
Is my drug-free workplace policy up in smoke?
More than 400 "Change Makers" will gather to invest in a socially sustainable community.