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|Archives - July 2009|
|Wednesday, June 24, 2009|
Hobin, the 41-year-old CEO of G5 Search Marketing, is already on his fourth startup. He migrated to Bend from the Bay Area for the lifestyle, and he insists on closing up the office Fridays at 1 p.m. during the summer months so his team can get out and enjoy nature. As laid-back as his approach may seem, it’s working. G5 has grown by an annualized 100% over each of the past four years and built its headcount from 15 to 45 employees since the end of 2007 even as the rest of Bend’s economy has floundered.
It helps that G5’s target areas — self-storage units, assisted-living homes and apartments — are well suited for Internet searches by potential customers. It also helps that Bend welcomed an influx of health-conscious, tech-savvy transplants from the boom years in California. Hobin has been able to find excellent local talent, especially given the current job market.
G5 offers a platform of search engine optimization, map optimization and pay-per-click advertising, along with a dashboard report that tracks and measures performance as compared to more traditional points of contact. In short, G5 is battling the Yellow Pages for business, and if it were a boxing match, it would have to be stopped.
Click by click, Hobin leads me on a journey through the G5 system, from the site the company designed for a self-storage client, to the phone number that appears only at that site, to its optimized Google placement at the top of a list of thousands, to the recorded phone calls made to that number, and finally, to the results.
The bottom line speaks for itself. The cost per lead using G5’s system is on average $5.63, compared to $175 for the Yellow Pages. That’s a factor of 31. “Our clients see our results and they go tell their friends and we grow,” says Hobin. “What we do works. And we can prove it.”
Hobin predicts that G5 will double its business again over the coming year, adding another 20 or so employees along the way.
Tuesday, May 26, 2015
BY LINDA BAKER
Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.
Thursday, May 21, 2015
BY JASON NORRIS | GUEST BLOGGER
Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.
Wednesday, June 17, 2015
Tuesday, May 26, 2015
BY KIM MOORE
A conversation with Gene Pelham, CEO of Rogue Credit Union.
Monday, June 22, 2015
The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.
Friday, May 22, 2015
BY JACOB PALMER
A Power Lunch at Oswego Grill.
|100 Best Green Workplaces in Oregon|
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|Appeals court rules against Apple|
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|Uncertainty abound in Greece|
Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.