Next: The micro payment

| Print |  Email
Archives - July 2009
Tuesday, June 23, 2009
next People were buzzing about Portland-based Contenture’s “anti-ad network” even before the company explained what it was. Maybe it’s because the venture comes from the brains behind the popular Clicky Web Analytics tool. Or maybe it’s because online ad revenue is declining and website owners jump at any hint of an alternative. The service launched June 2 and already has 400 websites in its network. Contenture users pay $6 per month to access their favorite sites with privileges such as extra features, early access to content or blocked ads. The money is automatically dispersed among website owners according to which sites that user visits and how often. So could Contenture be the savior of newspapers by replacing ads as the dominant online revenue model? “A lot of companies have tried micro-payment models and failed,” says co-founder Noah Merritt, with no trace of anxiety. He says they’ve learned from the mistakes of others: Let users decide how much the service is worth and don’t bug them repeatedly for a credit card.
ADRIANNE JEFFRIES
 

More Articles

Reader Input: Rx for Health Care

July/August 2015
Wednesday, July 15, 2015

We asked readers how Obamacare has impacted their business.


Read more...

Loose Talk

July/August 2015
Friday, July 10, 2015
BY AMY MILSHTEIN

When gossip crosses the line.


Read more...

Best Foot Forward

July/August 2015
Monday, July 13, 2015
BY CHRIS NOBLE

Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.


Read more...

Wildcards

Guest Blog
Tuesday, July 28, 2015
072815fergusonthumbBY JASON NORRIS

Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.


Read more...

Storyteller in Chief: Power Player

September 2015
Wednesday, August 19, 2015
BY LINDA WESTON

In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.


Read more...

Inside the Box

September 2015
Wednesday, August 19, 2015
BY GINA BINOLE

Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?


Read more...

Baby. Boom!

September 2015
Wednesday, August 26, 2015
BY LINDA BAKER

A new co-working model disrupts office sharing, child care and work-life balance as we know it.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS