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|Archives - July 2009|
|Wednesday, June 24, 2009|
Hobin, the 41-year-old CEO of G5 Search Marketing, is already on his fourth startup. He migrated to Bend from the Bay Area for the lifestyle, and he insists on closing up the office Fridays at 1 p.m. during the summer months so his team can get out and enjoy nature. As laid-back as his approach may seem, it’s working. G5 has grown by an annualized 100% over each of the past four years and built its headcount from 15 to 45 employees since the end of 2007 even as the rest of Bend’s economy has floundered.
It helps that G5’s target areas — self-storage units, assisted-living homes and apartments — are well suited for Internet searches by potential customers. It also helps that Bend welcomed an influx of health-conscious, tech-savvy transplants from the boom years in California. Hobin has been able to find excellent local talent, especially given the current job market.
G5 offers a platform of search engine optimization, map optimization and pay-per-click advertising, along with a dashboard report that tracks and measures performance as compared to more traditional points of contact. In short, G5 is battling the Yellow Pages for business, and if it were a boxing match, it would have to be stopped.
Click by click, Hobin leads me on a journey through the G5 system, from the site the company designed for a self-storage client, to the phone number that appears only at that site, to its optimized Google placement at the top of a list of thousands, to the recorded phone calls made to that number, and finally, to the results.
The bottom line speaks for itself. The cost per lead using G5’s system is on average $5.63, compared to $175 for the Yellow Pages. That’s a factor of 31. “Our clients see our results and they go tell their friends and we grow,” says Hobin. “What we do works. And we can prove it.”
Hobin predicts that G5 will double its business again over the coming year, adding another 20 or so employees along the way.
Monday, July 13, 2015
BY JACOB PALMER
Dean of the Atkinson Graduate School of Management, Willamette University
Monday, June 22, 2015
The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.
Monday, July 06, 2015
Picking a business partner is not much different than choosing a spouse or life partner, and the business break-up can be as heart-wrenching and costly as divorce.
Wednesday, July 29, 2015
Pushing the extreme.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
Monday, July 13, 2015
BY CHRIS NOBLE
Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Flattery with Numbers|
|Downtime with Debra Ringold|
|Farm in a Box|
|Preserving the Legacy|
|Portland fireworks hotline overloaded by call volume|
|Rolling Stone magazine sued by UVA frat brothers|
|'Kayaktivists' hang from St. Johns Bridge to protest Shell Oil ship|
|Legal pot sales to start Oct. 1 in Oregon|
|Best Buy will sell Apple Watch, is hoping it boosts sales|
|Biologist estimates 80% of sockeye population could die due to hot water|
|Fiat Chrysler must offer to buy back 500K Dodge Ram trucks|
One of the many reasons why businesses fail is due to the lack of attention to analytics. Sure, you can go on running your business, but mastering the science of analytics will translate into a business advantage. But what exactly are analytics and why are they so important?
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
Professional and Continuing Education (PACE) and the College of Business at Oregon State University is offering “Business Analytics for Competitive Advantage”, a two-day intensive workshop.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.
A look back at the shifting sands of Portland’s growth and development.