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|Archives - July 2009|
|Wednesday, June 24, 2009|
Hobin, the 41-year-old CEO of G5 Search Marketing, is already on his fourth startup. He migrated to Bend from the Bay Area for the lifestyle, and he insists on closing up the office Fridays at 1 p.m. during the summer months so his team can get out and enjoy nature. As laid-back as his approach may seem, it’s working. G5 has grown by an annualized 100% over each of the past four years and built its headcount from 15 to 45 employees since the end of 2007 even as the rest of Bend’s economy has floundered.
It helps that G5’s target areas — self-storage units, assisted-living homes and apartments — are well suited for Internet searches by potential customers. It also helps that Bend welcomed an influx of health-conscious, tech-savvy transplants from the boom years in California. Hobin has been able to find excellent local talent, especially given the current job market.
G5 offers a platform of search engine optimization, map optimization and pay-per-click advertising, along with a dashboard report that tracks and measures performance as compared to more traditional points of contact. In short, G5 is battling the Yellow Pages for business, and if it were a boxing match, it would have to be stopped.
Click by click, Hobin leads me on a journey through the G5 system, from the site the company designed for a self-storage client, to the phone number that appears only at that site, to its optimized Google placement at the top of a list of thousands, to the recorded phone calls made to that number, and finally, to the results.
The bottom line speaks for itself. The cost per lead using G5’s system is on average $5.63, compared to $175 for the Yellow Pages. That’s a factor of 31. “Our clients see our results and they go tell their friends and we grow,” says Hobin. “What we do works. And we can prove it.”
Hobin predicts that G5 will double its business again over the coming year, adding another 20 or so employees along the way.
Friday, May 22, 2015
BY JOE CORTRIGHT
How conservation stimulates the local economy.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
Tuesday, May 26, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.
Friday, May 22, 2015
BY CHRIS NOBLE
The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night.
Wednesday, June 17, 2015
Friday, May 22, 2015
BY EMILY LIEDEL
Inside the topsy-turvy world of corporate sustainability rankings.
Monday, June 22, 2015
The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.
|100 Best Green Workplaces in Oregon|
|The Green Paradox|
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|Queen of Resilience|
|Did airlines collude to keep fares high?|
|Citigroup analyst thinks Puma should sell|
|OSU researchers examine warm-water mass|
|Appeals court rules against Apple|
|Microsoft to cut division, 1,200 jobs|
|Apple suppliers introduce 'Force Touch' to new iPhone|
|Uncertainty abound in Greece|
Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.