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|Archives - July 2009|
|Wednesday, June 24, 2009|
No one loves Oregon more than my buddy Bill — it’s too bad he doesn’t live here anymore.
Bill moved here about a decade ago from the East Coast, and he fell for everything that is great about our state: camping in the summer, the friendly people, how easy it is to live here. The whole enchilada.
But then came 2002. You remember 2002, right? That was the last big recession and it smacked us hard, and Bill particularly hard. After losing his job at a small computer company and then looking for work for a long time, Bill reluctantly decided to move back East where his relatives still live.
He found a good job and comes back here now and then, and when he does, what does he say? “I want to retire in Bend.”
Sadly, at least right now, that’s not the best plan, Billy Boy.
Bend has the worst unemployment rate in the state, topping 18%. Its vaunted housing boom is now a vaunted housing bust and businesses are either closing or leaving.
So what do you do if you live in Bend or Roseburg or some other once-idyllic Oregon town that’s bad for business right now, and especially bad for small business?
You go online, that’s what. While there are all sorts of great things to be said about the Internet (and plenty of bad things, too, of course), one of the great boons is that we are no longer tethered to our region insofar as business goes.
Moving or growing your business online allows you to virtually leave your bad economy and go to where the customers are, even if they aren’t here right now.
That’s what Dan Hobin of, yes, Bend realized. Hobin started his small business, G5 Search Marketing, six years ago, when Bend was still Bend. His company specializes in helping businesses, especially real estate businesses, master local online search so that they end up on that much-desired Page One search result.
Hobin’s business has grown steadily for many reasons — a great service, results, a dedicated staff — but a main reason is that it’s not dependent on the challenging local economy to find clients. By aggressively practicing what he preaches and growing the online portion of his business, Hobin now has upward of 40 employees. (See related story on page 16.)
That such a smart strategy is not used more often is surprising, especially given the economy right now. Far too many small businesses think that their business does not lend itself to an e-commerce strategy, that a billboard-type website is all they need.
The Internet revolution is the biggest change ever in the history of small business, and that’s not just hyperbole, my friends. For eons, small businesses have had to sell in their neighborhood, whatever the local economy.
But no longer. If you haven’t figured out how to take advantage of this historic opportunity, there has never been a more important time to do so. Plenty of other small businesspeople have.
Another Oregonian who is reaping the benefits of a robust online presence is Scott Ankeny. His website, GoingGreenToday.com, is a personalized green coaching service that shows people both how to live a greener life while saving money.
Ankeny started out a few years ago with a business plan that was going to offer clients face-to-face green counseling services, until he realized that creating an online business that provided customized green living plans offered less overhead, scalability and “a much bigger market.”
Now that’s what we’re talking about. The lesson of these Oregonians is that a viable way to keep your small business alive in this challenging economy is to boost your online presence. Do that and you will be ahead of the game.
And Bill? He’s still back East, stuck with a house declining in value, and the ultimate irony: He now works for an e-commerce company.
Friday, February 20, 2015
BY JOE CORTRIGHT | OB CONTRIBUTOR
"Shipping containers to Portland is like waiting for a bus that travels once a day."
Thursday, January 15, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Consumers love the savings they get from low oil prices, but how has business been affected?
Wednesday, February 25, 2015
BY JASON NORRIS, CFA | OB GUEST BLOGGER
Pets.com, GeoCities, eToys, and WorldCom … blasts-from-the-past that all signify the late 1990s Internet bubble. Yet we believe the dynamics of the market, specifically in technology stocks, are much different today than it was during the late 1990s.
Friday, February 20, 2015
BY COURTNEY SHERWOOD | OB CONTRIBUTOR
Marijuana is big business in Oregon, and it’s about to get bigger.
Wednesday, January 28, 2015
BY LINDA BAKER | OB EDITOR
What is the impact of the legal pot industry on carbon emissions?
Tuesday, January 27, 2015
BY JACOB PALMER
Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.
Thursday, January 22, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
They say maintaining a healthy marriage takes work. So does running a business with your spouse.
|The 100 Best Companies to Work For in Oregon|
|Help Wanted: Poached Jobs aids restaurateurs |
|How Oregon will survive the loss of Hanjin|
|On the Brink|
|Thy neighbor's house|
|How a Utah-based essential oils company cornered the Oregon market|
|McDonalds pledges to stop selling chicken raised with antibiotics|
|Uber invests in mapping software, setting up contention with Google|
|Bill Gates leads Forbes' richest people list|
|Oil continues to gain on supply risks|
|With AmEx out, Costco turns to Visa, Citi|
|California gas prices spike|
|SeaWorld aims to alter marketing strategy|
Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
Parkinson's Resources of Oregon (PRO) is pleased to announce, long standing Intel manager, Kelly Sweeney has joined the agency’s Board of Directors as a member at large.
Local businesses interested in offering retail items, food and beverage, or passenger services at Portland International Airport are invited to attend one of two meetings on March 17.
The Firm was recognized for the strength of its case matters during 2014, including precedents set or verdicts with notable high dollar amounts at stake.