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|Archives - July 2009|
|Wednesday, June 24, 2009|
No one loves Oregon more than my buddy Bill — it’s too bad he doesn’t live here anymore.
Bill moved here about a decade ago from the East Coast, and he fell for everything that is great about our state: camping in the summer, the friendly people, how easy it is to live here. The whole enchilada.
But then came 2002. You remember 2002, right? That was the last big recession and it smacked us hard, and Bill particularly hard. After losing his job at a small computer company and then looking for work for a long time, Bill reluctantly decided to move back East where his relatives still live.
He found a good job and comes back here now and then, and when he does, what does he say? “I want to retire in Bend.”
Sadly, at least right now, that’s not the best plan, Billy Boy.
Bend has the worst unemployment rate in the state, topping 18%. Its vaunted housing boom is now a vaunted housing bust and businesses are either closing or leaving.
So what do you do if you live in Bend or Roseburg or some other once-idyllic Oregon town that’s bad for business right now, and especially bad for small business?
You go online, that’s what. While there are all sorts of great things to be said about the Internet (and plenty of bad things, too, of course), one of the great boons is that we are no longer tethered to our region insofar as business goes.
Moving or growing your business online allows you to virtually leave your bad economy and go to where the customers are, even if they aren’t here right now.
That’s what Dan Hobin of, yes, Bend realized. Hobin started his small business, G5 Search Marketing, six years ago, when Bend was still Bend. His company specializes in helping businesses, especially real estate businesses, master local online search so that they end up on that much-desired Page One search result.
Hobin’s business has grown steadily for many reasons — a great service, results, a dedicated staff — but a main reason is that it’s not dependent on the challenging local economy to find clients. By aggressively practicing what he preaches and growing the online portion of his business, Hobin now has upward of 40 employees. (See related story on page 16.)
That such a smart strategy is not used more often is surprising, especially given the economy right now. Far too many small businesses think that their business does not lend itself to an e-commerce strategy, that a billboard-type website is all they need.
The Internet revolution is the biggest change ever in the history of small business, and that’s not just hyperbole, my friends. For eons, small businesses have had to sell in their neighborhood, whatever the local economy.
But no longer. If you haven’t figured out how to take advantage of this historic opportunity, there has never been a more important time to do so. Plenty of other small businesspeople have.
Another Oregonian who is reaping the benefits of a robust online presence is Scott Ankeny. His website, GoingGreenToday.com, is a personalized green coaching service that shows people both how to live a greener life while saving money.
Ankeny started out a few years ago with a business plan that was going to offer clients face-to-face green counseling services, until he realized that creating an online business that provided customized green living plans offered less overhead, scalability and “a much bigger market.”
Now that’s what we’re talking about. The lesson of these Oregonians is that a viable way to keep your small business alive in this challenging economy is to boost your online presence. Do that and you will be ahead of the game.
And Bill? He’s still back East, stuck with a house declining in value, and the ultimate irony: He now works for an e-commerce company.
Friday, September 26, 2014
BY JASON NORRIS | GUEST BLOGGER
This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.
Friday, October 24, 2014
A majority of respondents agreed: Local vineyards should remain Oregon-owned and quality is the most important factor when determining where to eat or buy groceries.
Wednesday, October 15, 2014
BY DIANE BUISMAN
Some common misconceptions employers have about marijuana.
Wednesday, October 08, 2014
BY LINDA BAKER | OB EDITOR
A Design Week panel discussion raises questions about how innovative we really are.
Friday, September 12, 2014
BY TOM COX | OB BLOGGER
I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?
Thursday, September 25, 2014
In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.
Wednesday, October 22, 2014
BY AMY MILSHTEIN
Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.
|A Complex Portrait: Immigration, Jobs and the Economy|
|Woman of Steel|
|Kill the Meeting|
|What I'm Reading|
|U.S. economy grew in Q3|
|Apple CEO: 'I'm proud to be gay'|
|Facebook vows aggressive spending|
|Apple Pay faces challenges|
|YouTube considering paid subscriptions|
|Taco Bell launches new ordering app|
|Toyota leads global vehicle sales|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
Rotary’s Oregon Ethics in Business aims to raise consciousness about business ethics by honoring exceptional companies.
Barran Liebman’s annual employment law seminar is an industry classic.
Business leaders descend on Portland in December for the region’s largest environmental conference and trade show.
More than 400 "Change Makers" will gather to invest in a socially sustainable community.