Home Back Issues July 2009 Next: The micro payment

Next: The micro payment

| Print |  Email
Archives - July 2009
Tuesday, June 23, 2009
next People were buzzing about Portland-based Contenture’s “anti-ad network” even before the company explained what it was. Maybe it’s because the venture comes from the brains behind the popular Clicky Web Analytics tool. Or maybe it’s because online ad revenue is declining and website owners jump at any hint of an alternative. The service launched June 2 and already has 400 websites in its network. Contenture users pay $6 per month to access their favorite sites with privileges such as extra features, early access to content or blocked ads. The money is automatically dispersed among website owners according to which sites that user visits and how often. So could Contenture be the savior of newspapers by replacing ads as the dominant online revenue model? “A lot of companies have tried micro-payment models and failed,” says co-founder Noah Merritt, with no trace of anxiety. He says they’ve learned from the mistakes of others: Let users decide how much the service is worth and don’t bug them repeatedly for a credit card.
ADRIANNE JEFFRIES
 

More Articles

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

Podcast: Testing for Emotional Intelligence with John Hersey

Contributed Blogs
Friday, September 19, 2014
ivbU3sIXBY TOM COX | OB BLOGGER

How can you tell if you, a peer, a subordinate or a job candidate has the emotional intelligence needed to do well?


Read more...

Constant Contact

October 2014
Thursday, September 25, 2014
BY AMY MILSHTEIN

To prevent burnout, companies are banning email and after-hours communications. But is the 24-hour workday here to stay?


Read more...

Downtime

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

I'm not very interesting,” says a modest Ray Di Carlo, CEO and executive producer of Bent Image Labs, an animation and visual effects studio.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS