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|Archives - June 2009|
|Monday, June 01, 2009|
But say you’ve decided to join the Twitter few. You’ve just invested the 45 seconds it takes to sign up for Twitter. Now what? Here are examples of how Twitter can be a feather in your company’s cap — and how it can be a black eye.
CREATIVITY: Michael Buchino at Portland Center Stage updates @NixonLOLZ as a demented version of Tricky Dick to promote the upcoming production of Frost/Nixon. Buchino’s amusing tweets as Lady Bracknell, Scrooge and Nixon — characters from Center Stage plays — have attracted 890 followers. Twitter sends about 600 unique visitors to the Portland Center Stage website each month, and a Twitter-only Halloween special sold 100 tickets to that night’s performance, says public relations manager Trisha Pancio.
SPAMMING: One strategy for getting more followers is a kind of Twitter spam — follow as many users as you can, hoping they’ll follow you back. Visitors to the Twitter page for JELD-WEN, a window and door maker based in Klamath Falls, may be impressed by the number of followers: 1,416. But check out how many feeds @jeldwen is following: 1,995. The contrast in the numbers will make people wonder why JELD-WEN is interested in more people than are interested in them. It’s as if they sent out 1,995 invitations to a party, and 579 people didn’t bother to respond.
USEFULNESS: “In 140 characters, how can you tell if a pear is ripe?” Christie Mather from the Northwest Pear Bureau, based in Portland, has turned @USApears into an interactive pear encyclopedia by answering questions from Twitter users. (Answer: “Check the neck for ripeness by pressing the stem end w/your thumb. If it yields to gentle pressure, it’s a sweet, juicy pear!”) Mather has a calendar of topics to tweet about: name at least one pear variety on Monday, link to a recipe on Tuesday, “communicate passion for fresh pears” through song or haiku on Wednesday, and so on. The Pear Bureau’s research showed that 65% of people who saw an article about pears were motivated to buy. Mather and the Pear Bureau hope Twitter will work the same way.
TRASH TALK: @gorgebookstop doesn’t have many followers, but that doesn’t mean Cynthia Christenson should use it to complain about her customers at Gorge Book Stop in Hood River. Christenson tweets about customers who smell bad, say stupid things or linger past closing, and then gripes about business being slow. Who wants to browse at a book store where the person behind the counter is quietly but publicly judging you?
CONNECTING: @BurgervilleUSA tweets about new menu items and more than 800 followers eat it up. @BurgervilleUSA also tweets about online contests, customer polls and nutrition facts. Burgerville’s Twitter following is so sincere that one member recently proposed a “Tweetup” at a Burgerville in Vancouver, which is where the company is based. The Tweetup breached the online-real world gap when 12 people actually showed.
NEGLECT. More than 100 loyal Double Mountain fans are following the Hood River brewery’s feed at @DoubleMountain. But the company has only updated a handful of times and they haven’t filled in the only information Twitter asks for — a short description and their web site address. It’s the e-equivalent of letting customers walk through the door without being greeted.
Friday, April 24, 2015
BY LINDA BAKER
A recap of "Tech in Transit: Will Portland Build the Next Uber?"
Friday, March 27, 2015
BY JOE CORTRIGHT
The CRC is a cautionary tale about how we plan for, finance and invest in transportation infrastructure.
Friday, March 27, 2015
BY LINDA BAKER
My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.
Wednesday, April 01, 2015
BY LINDA BAKER
Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees.
Thursday, March 19, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
There are 278 companies licensed to operate as brewery, according to the Oregon Liquor Control Commission. Here are three new beer-making hubs slated to open soon.
Friday, March 20, 2015
BY OB STAFF
Join us to celebrate and network with Oregon’s best green workplaces!
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A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.