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|Archives - June 2009|
|Monday, June 01, 2009|
But say you’ve decided to join the Twitter few. You’ve just invested the 45 seconds it takes to sign up for Twitter. Now what? Here are examples of how Twitter can be a feather in your company’s cap — and how it can be a black eye.
CREATIVITY: Michael Buchino at Portland Center Stage updates @NixonLOLZ as a demented version of Tricky Dick to promote the upcoming production of Frost/Nixon. Buchino’s amusing tweets as Lady Bracknell, Scrooge and Nixon — characters from Center Stage plays — have attracted 890 followers. Twitter sends about 600 unique visitors to the Portland Center Stage website each month, and a Twitter-only Halloween special sold 100 tickets to that night’s performance, says public relations manager Trisha Pancio.
SPAMMING: One strategy for getting more followers is a kind of Twitter spam — follow as many users as you can, hoping they’ll follow you back. Visitors to the Twitter page for JELD-WEN, a window and door maker based in Klamath Falls, may be impressed by the number of followers: 1,416. But check out how many feeds @jeldwen is following: 1,995. The contrast in the numbers will make people wonder why JELD-WEN is interested in more people than are interested in them. It’s as if they sent out 1,995 invitations to a party, and 579 people didn’t bother to respond.
USEFULNESS: “In 140 characters, how can you tell if a pear is ripe?” Christie Mather from the Northwest Pear Bureau, based in Portland, has turned @USApears into an interactive pear encyclopedia by answering questions from Twitter users. (Answer: “Check the neck for ripeness by pressing the stem end w/your thumb. If it yields to gentle pressure, it’s a sweet, juicy pear!”) Mather has a calendar of topics to tweet about: name at least one pear variety on Monday, link to a recipe on Tuesday, “communicate passion for fresh pears” through song or haiku on Wednesday, and so on. The Pear Bureau’s research showed that 65% of people who saw an article about pears were motivated to buy. Mather and the Pear Bureau hope Twitter will work the same way.
TRASH TALK: @gorgebookstop doesn’t have many followers, but that doesn’t mean Cynthia Christenson should use it to complain about her customers at Gorge Book Stop in Hood River. Christenson tweets about customers who smell bad, say stupid things or linger past closing, and then gripes about business being slow. Who wants to browse at a book store where the person behind the counter is quietly but publicly judging you?
CONNECTING: @BurgervilleUSA tweets about new menu items and more than 800 followers eat it up. @BurgervilleUSA also tweets about online contests, customer polls and nutrition facts. Burgerville’s Twitter following is so sincere that one member recently proposed a “Tweetup” at a Burgerville in Vancouver, which is where the company is based. The Tweetup breached the online-real world gap when 12 people actually showed.
NEGLECT. More than 100 loyal Double Mountain fans are following the Hood River brewery’s feed at @DoubleMountain. But the company has only updated a handful of times and they haven’t filled in the only information Twitter asks for — a short description and their web site address. It’s the e-equivalent of letting customers walk through the door without being greeted.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Thursday, June 26, 2014
Wednesday, August 06, 2014
BY LINDA BAKER | OB EDITOR
Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
Thursday, July 10, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Friday, June 27, 2014
BY JASON NORRIS | OB BLOGGER
Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.
|The Private 150: Bigger But Leaner|
|The Perfect Food|
|Powerlist: Staffing Firms|
|Taxis Uber Alles?|
|U.S. housing market improving|
|Hospital network hacked, 4.5M records stolen|
|Dollar General enters bid for Family Dollar|
|More than a third of Americans lack retirement savings|
|Coca-Cola acquires major stake in Monster Beverage|
|Panama Canal turns 100|
|Cisco Systems Inc. to cut another 6,000 jobs|
Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.
Vanessa Sturgeon and Miller Nash LLP were selected as leaders in encouraging female advancement.