Images from a colorful past

| Print |  Email
Archives - June 2009
Monday, June 01, 2009
ATSTrademark3 Some products have fared better than others over Oregon’s 150 years of statehood. When was the last time you sat down to a nice, steaming cup of Dr. Henley’s Oregon Kidney Tea? Or reached for your trusty box of Red Dragon Squirrel and Gopher Poison?

There is no shortage of color and wit in the 250 expired trademarks that were recently unearthed by state archivists and made available for purchase and non-commercial use at arcweb.sos.state.or.us. These are the forebears of the Nike swoosh and the Rogue Dead Guy Ale bottle, and they offer a portal into Oregon’s rich heritage of brand-building. The trademarks on display range from Savier & Co.’s “Extra Superfine Flour” in 1864 to Portland Rose Mayonnaise from 1932. And while the companies that created these labels
ATSTrademark1
ATSTrademark2
ATSTrademark4
ATSTrademark5
Trademarks courtesy of
Oregon Secretary of State,
Archives Division
are no longer with us, they did not perish for lack of artistic vigor.

For example, check out the 35 different labels for canned salmon, intricately detailed if not always appetizing. One company even hedged its bets by offering Ulysses S. Grant fish for Yanks and Robert E. Lee fish for Rebs.

Another lively trademark is from the India Packing Company’s canned Sicily Lemonade, the contents of which “can be equal to two dozen Best Sicily Lemons.”

Other labels artfully promote champagne cider, “Orego” peaches and Oahu bitters, whatever they are. Sketches of pheasants and bears adorn wheat labels and salmon cans, and while it isn’t surprising that some of the products such as Dr. Henley’s Dandelion Tonic (“for rousing the torpid liver”) and Grey Loo Carpcide (“destroys all microbes”) were doomed to fail the Darwinian test of time, they really aren’t any sillier than diet pills and home air purifiers, are they?
BEN JACKLET
 

More Articles

5 companies react to lower fuel prices

The Latest
Thursday, January 15, 2015
thumb-shutterstock 233787049BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Consumers love the savings they get from low oil prices, but how has business been affected?


Read more...

Finding a Balance

Contributed Blogs
Thursday, January 29, 2015
012915-passinvst-thumbBY JASON NORRIS | OB GUEST BLOGGER

Active vs. passive investing: what you need to know.


Read more...

A legislative preview — and celebration

News
Friday, January 23, 2015
012315-speaker-thumbBY LINDA BAKER | OB EDITOR

The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.


Read more...

Communications error

News
Friday, January 30, 2015
013015-zidellmattfrench-thumbBY LINDA BAKER | OB EDITOR

How did an errant email to the Zidell family end up fronting a story in the Oregonian this morning?


Read more...

Legislative Preview: A Shifting Balance

January-Powerbook 2015
Thursday, December 11, 2014
BY APRIL STREETER

Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.


Read more...

Which Way to Chinatown?

February 2015
Monday, January 26, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN

The Jade International District, already Portland's center of Asian life, is poised for rejuvenation. Where does that leave the westside's historic Chinatown?


Read more...

That's Not a Watch (This Is a Watch)

February 2015
Tuesday, January 27, 2015

Smartwatches are all the rage. But old-fashioned timepieces keep on ticking.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS