Sponsored by Lane Powell
Home Back Issues June 2009 Images from a colorful past

Images from a colorful past

| Print |  Email
Archives - June 2009
Monday, June 01, 2009
ATSTrademark3 Some products have fared better than others over Oregon’s 150 years of statehood. When was the last time you sat down to a nice, steaming cup of Dr. Henley’s Oregon Kidney Tea? Or reached for your trusty box of Red Dragon Squirrel and Gopher Poison?

There is no shortage of color and wit in the 250 expired trademarks that were recently unearthed by state archivists and made available for purchase and non-commercial use at arcweb.sos.state.or.us. These are the forebears of the Nike swoosh and the Rogue Dead Guy Ale bottle, and they offer a portal into Oregon’s rich heritage of brand-building. The trademarks on display range from Savier & Co.’s “Extra Superfine Flour” in 1864 to Portland Rose Mayonnaise from 1932. And while the companies that created these labels
ATSTrademark1
ATSTrademark2
ATSTrademark4
ATSTrademark5
Trademarks courtesy of
Oregon Secretary of State,
Archives Division
are no longer with us, they did not perish for lack of artistic vigor.

For example, check out the 35 different labels for canned salmon, intricately detailed if not always appetizing. One company even hedged its bets by offering Ulysses S. Grant fish for Yanks and Robert E. Lee fish for Rebs.

Another lively trademark is from the India Packing Company’s canned Sicily Lemonade, the contents of which “can be equal to two dozen Best Sicily Lemons.”

Other labels artfully promote champagne cider, “Orego” peaches and Oahu bitters, whatever they are. Sketches of pheasants and bears adorn wheat labels and salmon cans, and while it isn’t surprising that some of the products such as Dr. Henley’s Dandelion Tonic (“for rousing the torpid liver”) and Grey Loo Carpcide (“destroys all microbes”) were doomed to fail the Darwinian test of time, they really aren’t any sillier than diet pills and home air purifiers, are they?
BEN JACKLET
 

More Articles

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Shipping News

September 2014
Tuesday, August 26, 2014
BY JENNIFER MARGULIS

In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS