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|Archives - June 2009|
|Monday, June 01, 2009|
Each card is made of handmade paper, decorated with a simple painted flower, and covered with typewritten text that starts with “Dear” and ends with “Sincerely.” What comes in between those two words is usually language and topics that can’t be reprinted in a general-circulation magazine. A few however, are PG rated:
“Happy divorce! Now you can start sleeping with someone who likes you!” “Congratulations on getting a grownup haircut.” “I wish you were cooler or I was more lame. Either way I don’t see this going anywhere.”
They’re biting and acerbic and Star has come up with about 400 designs for her aptly named one-woman business: Snarky Cards. The cards are about relationships, breakups, one-night stands and, for the most part, sex. They sell for $2 each or 3 for $5 and since she quit her job selling printer supplies in mid 2007 to go into business for herself, she’s sold approximately 12,000 cards in 50 Portland bars and stores, and online.
Star, who is 29, moved to Portland from San Jose, Calif., three years ago, following the siren call of the city’s artsy, laid-back reputation. Her background is in sales: business-to-business phone sales, dating service phone sales. The idea behind Snarky Cards came from her own snarky personality. “My nature determined what I’m doing,” she says.
The first thing Star found when she started bringing her cards to bars is that selling sarcasm to the inebriated is easier than selling printer toner to sober people. “People come into bars expecting to have fun. If you’re offering them something funny in that environment, it’s not a hard sell.”
Bar sales require more than just an engaging pitch. She considers herself an entertainment package: She dresses with flair, carries her cards in a handmade box she hangs from her neck and spends as much as 20 minutes at a table, joking and teasing with customers. She’s established a strong enough brand that a large percentage of her bar sales are to repeat customers.
Outside of the bars, Snarky Cards is growing. Retail stores have begun approaching Star on their own accord. She found that by attracting the attention of bloggers, it’s driving her online sales higher. She’s not sure what the economy will do to business. Already she’s seen people become more selective with their purchases. But she’s responded as well, coming up with her own appropriately sardonic take on the meltdown.
Thursday, August 20, 2015
Which of the following would be most effective in reducing the cost of operating a public university in Oregon?
Wednesday, August 19, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
One of the hottest new investment trends has proven quite lucrative for some companies.
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Thursday, August 06, 2015
Car and ride sharing services have taken urban areas by storm. Low-income and suburban communities are left at the curb.
Wednesday, August 05, 2015
BY KEN MAES
A huge migration from Northern California has contributed to average 16% growth per year since 1990.
Thursday, July 30, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
Greenpeace activists suspended themselves from the St. John's Bridge in an attempt to prevent a ship from heading to the Arctic.
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
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Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
The Oregon Entrepreneurs Network (OEN) is pleased to announce 16 finalists — from over 60 nominees — for the 2015 OEN Tom Holce Entrepreneurship Awards.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.