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|Archives - June 2009|
|Monday, June 01, 2009|
Each card is made of handmade paper, decorated with a simple painted flower, and covered with typewritten text that starts with “Dear” and ends with “Sincerely.” What comes in between those two words is usually language and topics that can’t be reprinted in a general-circulation magazine. A few however, are PG rated:
“Happy divorce! Now you can start sleeping with someone who likes you!” “Congratulations on getting a grownup haircut.” “I wish you were cooler or I was more lame. Either way I don’t see this going anywhere.”
They’re biting and acerbic and Star has come up with about 400 designs for her aptly named one-woman business: Snarky Cards. The cards are about relationships, breakups, one-night stands and, for the most part, sex. They sell for $2 each or 3 for $5 and since she quit her job selling printer supplies in mid 2007 to go into business for herself, she’s sold approximately 12,000 cards in 50 Portland bars and stores, and online.
Star, who is 29, moved to Portland from San Jose, Calif., three years ago, following the siren call of the city’s artsy, laid-back reputation. Her background is in sales: business-to-business phone sales, dating service phone sales. The idea behind Snarky Cards came from her own snarky personality. “My nature determined what I’m doing,” she says.
The first thing Star found when she started bringing her cards to bars is that selling sarcasm to the inebriated is easier than selling printer toner to sober people. “People come into bars expecting to have fun. If you’re offering them something funny in that environment, it’s not a hard sell.”
Bar sales require more than just an engaging pitch. She considers herself an entertainment package: She dresses with flair, carries her cards in a handmade box she hangs from her neck and spends as much as 20 minutes at a table, joking and teasing with customers. She’s established a strong enough brand that a large percentage of her bar sales are to repeat customers.
Outside of the bars, Snarky Cards is growing. Retail stores have begun approaching Star on their own accord. She found that by attracting the attention of bloggers, it’s driving her online sales higher. She’s not sure what the economy will do to business. Already she’s seen people become more selective with their purchases. But she’s responded as well, coming up with her own appropriately sardonic take on the meltdown.
Monday, February 09, 2015
BY MEGHAN NOLT
VIDEO: Gifford's Flowers brings family approach to PSU-area shop.
Monday, January 26, 2015
BY AMY MILSHTEIN
Thinking about starting an internship program? Be careful. Navigating unpaid internships can be tricky.
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees.
Tuesday, January 27, 2015
BY LINDA BAKER
Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.
Monday, January 26, 2015
BY BRIAN LIBBY
Matt French opens up South Waterfront.
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR
A partnership of a grassroots environmental organization and a youth group is striving to build community and business support for carbon price legislation.
Friday, February 20, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.
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