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|Archives - June 2009|
|Monday, June 01, 2009|
But say you’ve decided to join the Twitter few. You’ve just invested the 45 seconds it takes to sign up for Twitter. Now what? Here are examples of how Twitter can be a feather in your company’s cap — and how it can be a black eye.
CREATIVITY: Michael Buchino at Portland Center Stage updates @NixonLOLZ as a demented version of Tricky Dick to promote the upcoming production of Frost/Nixon. Buchino’s amusing tweets as Lady Bracknell, Scrooge and Nixon — characters from Center Stage plays — have attracted 890 followers. Twitter sends about 600 unique visitors to the Portland Center Stage website each month, and a Twitter-only Halloween special sold 100 tickets to that night’s performance, says public relations manager Trisha Pancio.
SPAMMING: One strategy for getting more followers is a kind of Twitter spam — follow as many users as you can, hoping they’ll follow you back. Visitors to the Twitter page for JELD-WEN, a window and door maker based in Klamath Falls, may be impressed by the number of followers: 1,416. But check out how many feeds @jeldwen is following: 1,995. The contrast in the numbers will make people wonder why JELD-WEN is interested in more people than are interested in them. It’s as if they sent out 1,995 invitations to a party, and 579 people didn’t bother to respond.
USEFULNESS: “In 140 characters, how can you tell if a pear is ripe?” Christie Mather from the Northwest Pear Bureau, based in Portland, has turned @USApears into an interactive pear encyclopedia by answering questions from Twitter users. (Answer: “Check the neck for ripeness by pressing the stem end w/your thumb. If it yields to gentle pressure, it’s a sweet, juicy pear!”) Mather has a calendar of topics to tweet about: name at least one pear variety on Monday, link to a recipe on Tuesday, “communicate passion for fresh pears” through song or haiku on Wednesday, and so on. The Pear Bureau’s research showed that 65% of people who saw an article about pears were motivated to buy. Mather and the Pear Bureau hope Twitter will work the same way.
TRASH TALK: @gorgebookstop doesn’t have many followers, but that doesn’t mean Cynthia Christenson should use it to complain about her customers at Gorge Book Stop in Hood River. Christenson tweets about customers who smell bad, say stupid things or linger past closing, and then gripes about business being slow. Who wants to browse at a book store where the person behind the counter is quietly but publicly judging you?
CONNECTING: @BurgervilleUSA tweets about new menu items and more than 800 followers eat it up. @BurgervilleUSA also tweets about online contests, customer polls and nutrition facts. Burgerville’s Twitter following is so sincere that one member recently proposed a “Tweetup” at a Burgerville in Vancouver, which is where the company is based. The Tweetup breached the online-real world gap when 12 people actually showed.
NEGLECT. More than 100 loyal Double Mountain fans are following the Hood River brewery’s feed at @DoubleMountain. But the company has only updated a handful of times and they haven’t filled in the only information Twitter asks for — a short description and their web site address. It’s the e-equivalent of letting customers walk through the door without being greeted.
Tuesday, May 26, 2015
BY JACOB PALMER
Live, Work, Play: CEO of Gorilla Capital.
Wednesday, July 01, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
There are more than 10 million former military members working in the United States.
Friday, May 22, 2015
BY JOE CORTRIGHT
How conservation stimulates the local economy.
Friday, May 22, 2015
BY JACOB PALMER
Mike Morrow and Mike Delos-Reyes first came up with the idea of an ocean power device 23 years ago, when they were students at Oregon State University. They realized a long-held vision last summer, when their startup, M3 Wave, successfully launched the first ocean power device that works underwater.
Friday, May 15, 2015
BY KIM MOORE | RESEARCH EDITOR
The Portland Bureau of Transportation is seeking input from businesses on a $5.5 million initiative to create a network of biking, transit and pedestrian trails within Portland’s central city.
Friday, June 05, 2015
As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.