Sponsored by Oregon Business

Images from a colorful past

| Print |  Email
Archives - June 2009
Monday, June 01, 2009
ATSTrademark3 Some products have fared better than others over Oregon’s 150 years of statehood. When was the last time you sat down to a nice, steaming cup of Dr. Henley’s Oregon Kidney Tea? Or reached for your trusty box of Red Dragon Squirrel and Gopher Poison?

There is no shortage of color and wit in the 250 expired trademarks that were recently unearthed by state archivists and made available for purchase and non-commercial use at arcweb.sos.state.or.us. These are the forebears of the Nike swoosh and the Rogue Dead Guy Ale bottle, and they offer a portal into Oregon’s rich heritage of brand-building. The trademarks on display range from Savier & Co.’s “Extra Superfine Flour” in 1864 to Portland Rose Mayonnaise from 1932. And while the companies that created these labels
Trademarks courtesy of
Oregon Secretary of State,
Archives Division
are no longer with us, they did not perish for lack of artistic vigor.

For example, check out the 35 different labels for canned salmon, intricately detailed if not always appetizing. One company even hedged its bets by offering Ulysses S. Grant fish for Yanks and Robert E. Lee fish for Rebs.

Another lively trademark is from the India Packing Company’s canned Sicily Lemonade, the contents of which “can be equal to two dozen Best Sicily Lemons.”

Other labels artfully promote champagne cider, “Orego” peaches and Oahu bitters, whatever they are. Sketches of pheasants and bears adorn wheat labels and salmon cans, and while it isn’t surprising that some of the products such as Dr. Henley’s Dandelion Tonic (“for rousing the torpid liver”) and Grey Loo Carpcide (“destroys all microbes”) were doomed to fail the Darwinian test of time, they really aren’t any sillier than diet pills and home air purifiers, are they?

More Articles

Photos: 100 Best Nonprofits to Work For in Oregon awards dinner

The Latest
Thursday, October 01, 2015
100best202thumbPHOTOS BY JASON E. KAPLAN

Images from the big 2015 celebration of worker-friendly organizations that make a difference.


Insurance pulse: health care and Export-Import banks

Linda Baker
Tuesday, November 17, 2015
111715-healthcarelindathumbBY LINDA BAKER

The past month has been marked by upheaval in the health insurance markets. I also check in on clients of the Export-Import bank, a federal credit agency that subsidizes, and insures, foreign exports.


Video: 100 Best Nonprofits to Work For in Oregon 2015

The Latest
Monday, October 05, 2015
100-best-NP-logo-2015-video-thumbVIDEO BY JESSE LARSON

Profiling some of the organizations featured in the 2015 list.


Straight shooter

Linda Baker
Thursday, October 08, 2015
100815-bradleyBY LINDA BAKER

In an era dominated by self-promotion and marketing speak, John Bradley, CEO of R&H Construction, is a breath of fresh air.


100 Best Nonprofits: Working for equality inside and out

October 2015
Wednesday, September 30, 2015

Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.


5 facts about the teaching profession in Oregon

The Latest
Thursday, October 08, 2015

Based on several metrics, Oregon has one of the lowest performing K-12 education systems in the country. Teacher compensation is part of the problem.


100 Best Nonprofits announced

Wednesday, September 30, 2015

1015-nonprofits01Oregon Business magazine has named the seventh annual 100 Best Nonprofits to Work for in Oregon. The rankings were revealed Wednesday night during an awards dinner at the Sentinel Hotel in Portland.

Oregon Business magazinetitle-sponsored-links-02