Sponsored by Oregon Business

Images from a colorful past

| Print |  Email
Archives - June 2009
Monday, June 01, 2009
ATSTrademark3 Some products have fared better than others over Oregon’s 150 years of statehood. When was the last time you sat down to a nice, steaming cup of Dr. Henley’s Oregon Kidney Tea? Or reached for your trusty box of Red Dragon Squirrel and Gopher Poison?

There is no shortage of color and wit in the 250 expired trademarks that were recently unearthed by state archivists and made available for purchase and non-commercial use at arcweb.sos.state.or.us. These are the forebears of the Nike swoosh and the Rogue Dead Guy Ale bottle, and they offer a portal into Oregon’s rich heritage of brand-building. The trademarks on display range from Savier & Co.’s “Extra Superfine Flour” in 1864 to Portland Rose Mayonnaise from 1932. And while the companies that created these labels
ATSTrademark1
ATSTrademark2
ATSTrademark4
ATSTrademark5
Trademarks courtesy of
Oregon Secretary of State,
Archives Division
are no longer with us, they did not perish for lack of artistic vigor.

For example, check out the 35 different labels for canned salmon, intricately detailed if not always appetizing. One company even hedged its bets by offering Ulysses S. Grant fish for Yanks and Robert E. Lee fish for Rebs.

Another lively trademark is from the India Packing Company’s canned Sicily Lemonade, the contents of which “can be equal to two dozen Best Sicily Lemons.”

Other labels artfully promote champagne cider, “Orego” peaches and Oahu bitters, whatever they are. Sketches of pheasants and bears adorn wheat labels and salmon cans, and while it isn’t surprising that some of the products such as Dr. Henley’s Dandelion Tonic (“for rousing the torpid liver”) and Grey Loo Carpcide (“destroys all microbes”) were doomed to fail the Darwinian test of time, they really aren’t any sillier than diet pills and home air purifiers, are they?
BEN JACKLET
 

More Articles

The week journalism died

Linda Baker
Sunday, February 15, 2015
deadjournalismthumbBY LINDA BAKER | OB EDITOR

As the investigation against the governor moves forward, those of us in the news business should reflect on our own potential for subverting the democratic process.


Read more...

Live, Work, Play: Amen Teter

February 2015
Tuesday, January 27, 2015
BY JACOB PALMER

Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.


Read more...

City announces plans for Portland summer-league baseball team

News
Tuesday, March 10, 2015
IMG 3888BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.


Read more...

Downtime with the executive director of Greater Portland Inc.

April 2015
Thursday, March 26, 2015

Janet LaBar, Executive director, Greater Portland Inc.


Read more...

How a Utah-based essential oils company cornered the Oregon market

March 2015
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR

Multilevel marketing, health claims and zyto scanner biofeedback machines: How dōTERRA thrives in Oregon. 


Read more...

Thy neighbor's house

March 2015
Friday, February 20, 2015
BY LINDA BAKER | OB EDITOR

Vacasa may lack the name recognition of Airbnb. But not for long.


Read more...

5 schools helping students crack code

The Latest
Thursday, January 29, 2015
codeduthumbnailBY JACOB PALMER | OB DIGITAL NEWS EDITOR

As the costs of college mount, and as employer demand for software developers soars, coding schools and classes are popping up everywhere.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS