Sponsored by Lane Powell

Cooling tourism trends at the coast

| Print |  Email
Archives - June 2009
Monday, June 01, 2009
ATSBeach Coastal businesses are hunkering down, lowering prices and trying to stay optimistic as they predict the same number of visitors will be filling Oregon beaches this summer but spending less money or shortening their vacations.

High-end hotels up and down the Coast have lowered their rates, and some are advertising special deals or increased amenities in an effort to attract frugal vacationers. The Oregon Restaurant Association predicts the quick service and casual dining businesses will do OK because of their local customer base, but that upscale restaurants will struggle.

The Greater Newport Chamber of Commerce reports a drop in lodging occupancy rates in February and March compared to last year, along with an increase in camping as travelers choose affordable options. The chamber expects the camping trend will continue this summer.

The Elizabeth Street Inn, which calls itself “Newport, Oregon’s newest luxury oceanfront inn,” has lowered its rates, increased its advertising and added amenities such as wireless Internet and hot breakfasts in an effort to attract customers.

“It’s something we needed to do to stay afloat during the recession,” says Jennifer Morkert, sales manager. “I’m hopeful right now. For our advance bookings, things are looking really good. We’re just not going to see the same price point as in the past.”

Other lodging owners are simply hunkering down. Donn Bauske has been in the motel business for more than 30 years and owns 10 motels in Seaside, including the Budget Inns of Seaside and the Sundowner Motor Inn. He reports a 15% drop in overall occupancy and a 20% drop at his more expensive hotels.

“I’ve seen ups and downs and that’s just the way it is,” says Bauske. “On the Coast, most of the time it’s the weather that will get you. Ten bad days in the summer and that’ll kill your profit right there, doesn’t matter if the tourists have any money.”

One area that is seeing growth is the popular Oregon Coast Aquarium, which reports that its attendance is up almost 12% this year and that there will be no cuts to summer staff levels.

“We’re doing extraordinarily well. Knock on wood!” says Cindy Hansen, aquarium public relations manager. “Families are still traveling. They still want to educate and entertain their children, even on a budget.”
JENNY FURNISS
 

More Articles

Department of Self-Promotion

Linda Baker
Wednesday, June 17, 2015

061715-awards1Oregon Business wins journalism awards.


Read more...

Up in the Air

June 2015
Friday, May 22, 2015
BY ANNIE ELLISON

Portland tech veteran Ben Berry is leaving his post as Portland’s chief technology officer for a full-time role producing unmanned aerial vehicles (UAVs) aimed at first responders and the military. Berry’s AirShip Technologies Group is poised to be on the ground floor of an industry that will supply drones to as many as 100,000 police, fire and emergency agencies nationwide. He reveals the plan for takeoff.


Read more...

Frothy Battle

June 2015
Friday, May 22, 2015
BY ROBERT MULLIN

Latest development in Nestlé plant saga sparks debate about the value of water.


Read more...

Photo Diary: Forest Grove Farmers Market

The Latest
Thursday, May 14, 2015
IMG 8469BY JASON E. KAPLAN | STAFF PHOTOGRAPHER

There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.


Read more...

Modern design defines new Portland indoor market

The Latest
Thursday, June 25, 2015
thumbSnøhetta JBPM exterior www mir noBY KIM MOORE | RESEARCH EDITOR

An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.


Read more...

Queen of Resilience

June 2015
Friday, May 22, 2015
BY AMY MILSHTEIN

Astrid Scholz scales up sustainability.


Read more...

Business partnerships: taming the three-headed monster

Contributed Blogs
Monday, July 06, 2015
070615-businessmarriagefail-thumbBY KATHERINE HEEKIN | OB GUEST COLUMNIST

Picking a business partner is not much different than choosing a spouse or life partner, and the business break-up can be as heart-wrenching and costly as divorce.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS