Home Back Issues May 2009 Baby, you can drive my electric car

Baby, you can drive my electric car

| Print |  Email
Archives - May 2009
Friday, May 01, 2009


ATSThinkcar

Gov. Ted Kulongoski at a recent test-drive of  Think Global’s electric car.
PHOTO BY OREGON BUSINESS

PORTLAND The prospect of replacing soon-to-be-lost Freightliner jobs with a forward-thinking, emissions-free hub of electric vehicle manufacturing centered in Portland is certainly a tantalizing scenario to consider. It plays right into the state’s earnest attempts to prove itself as the green capital of the civilized world, and it would seem to justify whatever generous subsidies and creative financing packages might be required.

But how realistic is it?

Gov. Ted Kulongoski has been test-driving a lot of shiny, silent prototypes lately as he and his recruitment specialists attempt to snag Nissan, Mitsubishi, Norwegian electric car specialist Think Global and BYD, the largest battery manufacturer in China. Porteon, an e-car startup based in Northwest Portland, is also honing in on a product launch to supplement a push to turn Portland into what CEO Ken Montler calls “a center of excellence for manufacturing electric vehicles.”

But the red flags are difficult to ignore. For one thing, the Michigan license plate on the back of the Think Car piloted by the governor serves as a reminder that Oregon is just one of seven states the company is considering for its proposed 300-job factory. The incentives arms race is on, and the winner may end up being the team that buys into the hype most readily.

Then there is the matter of bankruptcy. Think Global is in rather desperate need of capital to pay off its European creditors before it can expand into Oregon or anywhere else.

Also scrapping for cash is Portland’s Ecomotion dealership, which moved onto Northeast Sandy to capitalize on the city’s green buying power, only to be outlasted by Vic Alfonso’s nearby Hummer and Cadillac dealership.

Ecomotion was offering the hottest prices in the country for electric cars and trucks in February: 2008 Zap sedans for $6,900 and 2008 Zap trucks for $7,900, plus up to $1,250 in Oregon tax credits. The dealership’s impending closure shows e-cars have a ways to go.

E-car sales probably will pick up once Nissan and Mitsubishi start their big marketing pushes in Oregon with faster, more efficient models. But it remains to be seen whether Oregon’s hefty bet on the future of e-vehicles will develop into a big winner as with solar power or a botched boondoggle in the tradition of corn ethanol.

BEN JACKLET
 

More Articles

Fuel's gold

March 2014
Tuesday, February 25, 2014
BY SOPHIA BENNETT

The coastal town of Coos Bay appears poised to land every economic development director’s dream: a single employer that will bring hundreds of family-wage jobs and millions in tax revenue. 


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Revolution in print, pixels and passion

News
Tuesday, March 11, 2014
RyanFrankNewsBY MARK BLAINE | OB BLOGGER

The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.


Read more...

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...

Banishing oil burners reaps benefits for schools

News
Tuesday, April 01, 2014
04.02.14 thumb co2schoolsBY APRIL STREETER | OB CONTRIBUTOR

Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.


Read more...

Barrister bands

March 2014
Tuesday, February 25, 2014
IMG 4691BY LINDA BAKER

An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.


Read more...

Downtime with Ron Green

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

Ron Green became president and CEO of Oregon Pacific Bank in August 2013.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS