Home Back Issues May 2009 The candy economy is still sweet

The candy economy is still sweet

| Print |  Email
Archives - May 2009
Friday, May 01, 2009

jellybeans.jpg

STATEWIDE Gourmet chocolate lover Ashley Rahll says she always has at least one chocolate bar on hand at home. But a recent trip to Portland chocolate retailer Cacao with friend Adam Morris meant an extra-special splurge on a spicy dark drinking chocolate and single-malt scotch chocolate.

“I’ve definitely had to cut back on chocolate because of the recession,” says the 28-year-old bartender. “But it’s a special treat, and sometimes all you need is a bite.”

Like Rahll, most Oregonians are reining in spending. But many are still willing to devote some of their hard-earned dollars, albeit fewer of them, to buy colorful jelly beans and luxurious truffles.

Oregon retailers point to candy’s affordability and chocolate’s natural mood-boosting qualities as key to their continued success. Someone may not be able to afford a vacation or a meal out, but spending $10 on candy can still give you a taste of luxury, says Jess Lobo, Sweets Etc. sales manager.

The holidays appear to be a bright spot for Oregon confectioners, with Portland stores like Sahagún Chocolate Shop and JaCiva’s Bakery & Chocolate reporting strong holiday candy sales over last year. “Christmas, Valentine’s Day, Easter, Mother’s Day — people are still going to celebrate these holidays in a recession,” says Sahagún’s owner, Elizabeth Montes. “Chocolate is a fancy, affordable gift.”

Oregon entrepreneurs such as Ashland artists Jean Bakewell and Kay Cutter are using the recession to start their candy empire. The two opened the Recession Candy Co. in January, selling English toffee in their hand-designed “art boxes” with a encouraging note inside: “In the middle of difficulty lies opportunity.” chocolate.jpg
While total retail sales have risen for the $28 billion national confectionary market, which includes gum, chocolate confections and non-chocolate confections, Oregon’s candy retailers anecdotally report flat or only slight growth in sales.

Although local retailers can’t say conclusively why sales aren’t growing as fast as the national trend, several say they notice customers purchasing only one or two of their favorite, pricier candies, where before they would have purchased several.

“Café and Internet sales have remained flat,” says Darin Linnman, company spokesman for Moonstruck Chocolatier. “We have remained fairly consistent, which in and of itself is a success story.”

NICOLE STORMBERG
 

Comments   

 
Cathy
0 #1 So true...so trueCathy 2009-09-08 16:20:52
I can do without alot, but don't mess with my chocolate. It is a small indulgence that I won't give up. Ashley, you go girl. It's good to know someone else also has a "stash" ready when needed. It's medicinal qualities are remarkable. Hey, it saves a bundle on anti-depressant s.
Quote | Report to administrator
 

More Articles

What I'm reading: Brad Smith & Travis Boersma

March 2014
Tuesday, February 25, 2014

Brad Smith, founder of Hot Pepper Studios, and Travis Boersma, president of Dutch Bros. Coffee, share their recent reads.


Read more...

Tech makes the world go round

Contributed Blogs
Thursday, March 20, 2014
03.20.14 thumb internetBY JASON NORRIS | GUEST BLOGGER

I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.


Read more...

Rapid ascent

March 2014
Tuesday, February 25, 2014
IMG 4255-2BY AMY MILSHTEIN

Kelly Dachtler, president of The Clymb, redefines outdoor retail.


Read more...

Leader's bookshelf

Contributed Blogs
Friday, March 14, 2014
02.06.14 BooksBY TOM COX | OB BLOGGER

Five books that will make you a better leader.


Read more...

The 2014 List: The Top 33 Small Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Banishing oil burners reaps benefits for schools

News
Tuesday, April 01, 2014
04.02.14 thumb co2schoolsBY APRIL STREETER | OB CONTRIBUTOR

Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS