Home Back Issues May 2009 The candy economy is still sweet

The candy economy is still sweet

| Print |  Email
Archives - May 2009
Friday, May 01, 2009

jellybeans.jpg

STATEWIDE Gourmet chocolate lover Ashley Rahll says she always has at least one chocolate bar on hand at home. But a recent trip to Portland chocolate retailer Cacao with friend Adam Morris meant an extra-special splurge on a spicy dark drinking chocolate and single-malt scotch chocolate.

“I’ve definitely had to cut back on chocolate because of the recession,” says the 28-year-old bartender. “But it’s a special treat, and sometimes all you need is a bite.”

Like Rahll, most Oregonians are reining in spending. But many are still willing to devote some of their hard-earned dollars, albeit fewer of them, to buy colorful jelly beans and luxurious truffles.

Oregon retailers point to candy’s affordability and chocolate’s natural mood-boosting qualities as key to their continued success. Someone may not be able to afford a vacation or a meal out, but spending $10 on candy can still give you a taste of luxury, says Jess Lobo, Sweets Etc. sales manager.

The holidays appear to be a bright spot for Oregon confectioners, with Portland stores like Sahagún Chocolate Shop and JaCiva’s Bakery & Chocolate reporting strong holiday candy sales over last year. “Christmas, Valentine’s Day, Easter, Mother’s Day — people are still going to celebrate these holidays in a recession,” says Sahagún’s owner, Elizabeth Montes. “Chocolate is a fancy, affordable gift.”

Oregon entrepreneurs such as Ashland artists Jean Bakewell and Kay Cutter are using the recession to start their candy empire. The two opened the Recession Candy Co. in January, selling English toffee in their hand-designed “art boxes” with a encouraging note inside: “In the middle of difficulty lies opportunity.” chocolate.jpg
While total retail sales have risen for the $28 billion national confectionary market, which includes gum, chocolate confections and non-chocolate confections, Oregon’s candy retailers anecdotally report flat or only slight growth in sales.

Although local retailers can’t say conclusively why sales aren’t growing as fast as the national trend, several say they notice customers purchasing only one or two of their favorite, pricier candies, where before they would have purchased several.

“Café and Internet sales have remained flat,” says Darin Linnman, company spokesman for Moonstruck Chocolatier. “We have remained fairly consistent, which in and of itself is a success story.”

NICOLE STORMBERG
 

Comments   

 
Cathy
0 #1 So true...so trueCathy 2009-09-08 16:20:52
I can do without alot, but don't mess with my chocolate. It is a small indulgence that I won't give up. Ashley, you go girl. It's good to know someone else also has a "stash" ready when needed. It's medicinal qualities are remarkable. Hey, it saves a bundle on anti-depressant s.
Quote | Report to administrator
 

More Articles

Gone Fishing

October 2014
Thursday, September 25, 2014
BY LORI TOBIAS

Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.


Read more...

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...

Fork & Bottle

October 2014
Thursday, September 25, 2014

National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.


Read more...

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Buyer's Remorse

September 2014
Tuesday, August 26, 2014

Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS