Home Back Issues May 2009 Wherefore art thou, dear consumer?

Wherefore art thou, dear consumer?

| Print |  Email
Archives - May 2009
Friday, May 01, 2009

ATSShakespeareFestival

Photo courtesy of Oregon Shakespeare Festival

ASHLAND Attendance at the Oregon Shakespeare Festival has dropped 6% from last year, as the weakened economy forces consumers to cut spending on luxuries like travel and the arts.

Predicting a 7% decrease in attendance for the current season, festival organizers last fall trimmed the 2009 budget by $1.6 million to $24.9 million. Now, nearly three months into the festival’s eight-and-a-half month run, the numbers are encouraging, although not a definitive sign of increased attendance in future months.

“The big question is whether this reduction is occurring because people are not going to come at all, or if they just haven’t decided yet,” says Paul Nicholson, the festival’s executive director.

He notes that in previous seasons attendees were likely to purchase their tickets and reserve accommodations months in advance. However, this year many patrons are not buying tickets until they’re sure they can afford the trip.

Because the festival’s budget and financial commitments are set months before it opens, even if ticket sales or attendance continue to decline further budget cuts will not take effect until the 2010 budget, which Nicholson anticipates will be no larger than this year’s budget.

With the busiest season yet to come in the summer when the outdoor Elizabethan stage opens, Nicholson looks to coming months with cautious optimism. The audiences for the spring plays are at about 90% capacity, which is comparable to last year. Nicholson says that bodes well for the summer.

“People are still seeking out the festival experience, but they are definitely revising their spending while they’re here,” says Katharine Flanagan, marketing director for the Ashland Chamber of Commerce.

The festival falloff already is being felt by local businesses that depend on the $58 million the festival brings into Ashland annually. Several local hotels and restaurants for whom festival patrons account for at least half their sales, note business has already decreased by 10%.

Ashland Springs Hotel is running specials and promotions to boost business. Karolina Wyszynska, director of sales and marketing, says the hotel’s discount packages combining lodging with festival tickets, spa treatments or winery tours have been popular.

NICOLE STORMBERG
 

More Articles

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Read more...

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...

100 Best Companies to Work for in Oregon [VIDEO]

News
Monday, March 03, 2014

Screen shot 2014-03-03 at 11.26.47 AM

Check out interviews with employees from some of the 100 Best Companies to Work For in Oregon winners and find out what makes their company a great place to work.


Read more...

The 2014 100 Best Companies to Work for in Oregon

News
Friday, February 28, 2014

100best14logo ThumbnailThe 21st annual 100 Best Companies to Work For in Oregon list was announced Thursday night at an awards dinner at the Oregon Convention Center.


Read more...

Video: Kickstarting Oregon business

News
Thursday, March 27, 2014
02.04.14 Thumbnail VideoBY JESSICA RIDGWAY | OB WEB EDITOR

Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.


Read more...

Small business sales go big

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

Sales of small businesses surged in 2013 according to the biggest Internet marketplace of such transactions, BizBuySell, increasing to 7,056 reported sales, a 24% increase over 2012, when they dropped 7%. Portland Metro sales tracked by the site grew 9% to 73, capping three years of solid growth. On top of that, Portland’s median sale price jumped 67% to $250K, versus just 13% to $180K nationally. Portland was one of just six metros tracked where the median sale price matched the median asking price, with sellers getting, on average, 92% of what they asked.

BTNMarch14 tableBTNMarch14 line


BTNMarch14 piePDXBTNMarch14 pieUSA


Read more...

The future of money

March 2014
Tuesday, February 25, 2014
BY JAKE THOMAS

An ancient institution moves slowly into the digital age. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS