Home Back Issues April 2009 Hoping for a playoff payoff

Hoping for a playoff payoff

| Print |  Email
Archives - April 2009
Wednesday, April 01, 2009

BrandonRoy If the Trailblazers make the playoffs, each game could bring $3 million to Portland’s economy.

PHOTO COURTESY OF THE PORTLAND TRAILBLAZERS

PORTLAND If the Portland Trailblazers manage to make the playoffs this season the economic impact of the games may be reason to cheer even if you aren’t a fan.

For each additional playoff game the Blazers play in Portland, up to $3 million could come into the local economy, says Robert Whelan, an economist at the Eugene-based consulting firm ECONorthwest. Much of the money, which would be spent on things such as game tickets, advertising and in pubs, is a source of revenue that supports jobs, he says.

The extra income is short-lived, but “it gets people out of their homes and spending money,” says Whelan. “During a bad recession the value of entertainment increases. People are looking for an escape.”

The Trailblazers have sold out more than 60 consecutive home games, stretching from the final 27 games last season.

Depending on the event, sometimes the perceived benefits don’t add up to much and sometimes they do, experts say.

The Davis Cup, the annual professional tennis tournament, was held in Portland in 2007 and netted the local economy approximately $7 million in direct spending by tourists and media, according to the Oregon Sports Authority, the state’s sports economic development arm that lobbied for the event.

Lane County tourist and commerce observers say the U.S. Track and Field Olympic Trials held in Eugene last year attracted about 75,000 visitors who spent $28 million at local restaurants, hotels and other businesses.

But if the Blazers make the playoffs, the benefits of a spike in increased spending might just be a wash. That consumer spending may just be a redistribution of money that would have been spent anyway, says Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. “How much of it is really new dollars?” he wonders.

Even so, if the Blazers make the playoffs the most valuable economic benefits are likely the intangible ones, such as a renewed sense of optimism during tough times.

“It’s the little, subtle things that change the whole demeanor of the city,” says Drew Mahalic, CEO of the Sports Authority.

JASON SHUFFLER

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...

Kill the Meeting

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Meetings get a bad rap. A few local companies make them count.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS