Boom times for bang bang

| Print |  Email
Archives - April 2009
Wednesday, April 01, 2009


Gun Guns sales in Oregon are up and gun companies are hiring.

STATEWIDE Bullets are flying in Bend, or at least they are flying through the production process at ammunition manufacturer Nosler, one of the few employers in Central Oregon to be adding jobs rather than subtracting them. The 50-year-old company has hired more than 20 people in 2009, boosting its employee total to an all-time high of 123 on the strength of soaring demand for anything having to do with guns.

"We aren't just running out of handgun bullets," says marketing manager Justin Moore. "We're running out of all types of bullets. People are buying in advance while they can."

Business is also booming (sorry) at Wilsonville-based Crimson Trace, which builds laser sight grips for firearms; at optics specialist Leupold of Beaverton, which builds shooting scopes; and at the Gun Room in Southeast Portland, which sells everything from single-action revolvers to modern assault rifles.

Much of the credit for recession-defying gun sales goes to President Obama, whom Gun Room owner Warren Lacasse describes as "salesman of the year." Rightly or wrongly, gun owners fear tighter restrictions. But Crimson Trace marketing manager Lane Tobiassen says that another, possibly larger factor has to do with the recession: "There is a perception that in a down economy violent crime will increase. People are taking steps to protect themselves and their families."

That trend has enabled Crimson Trace to expand its workforce to more than 100 employees and increase its orders from vendors R & D Plastics of Hillsboro and Hydro Graphics of Newberg. It has also spurred a sort of "domino effect," as Moore describes it: "People go into the stores and see they're all out of what they were looking for, so they rush off to find it somewhere else."

These are not Dollar Store purchases. Crimson Trace's laser grips sell for around $300. Nosler's Accubond bullets cost $44 for a box of 50. The Colt AR-15s that Gun Room customers are clamoring for run around $2,000. Unlike fickle commodities such as oil and wheat, gun prices have climbed steadily without crashing.

That doesn't surprise Lacasse, who has been selling firearms in Portland for 42 years. "You buy the cheap toilet paper and you buy cheap beer but when you buy firearms you buy the best," he says. "A gun is a better investment than gold. The stock market goes up and down but Winchester and Colt have done nothing for the past 100 years but go up."

BEN JACKLET

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

Comments   

 
Guest
0 #1 business ownerGuest 2013-01-16 11:08:06
Perhaps the real reason Crimson Trace is doing well is because their whole marketing concept is FEAR. The one subject that sell better than SEX. Their whole Schtick is about kill or be killed and Crimson helps you be more successful at killing. Is it true? Despite the dot (hard to see in daylight) What about hesitation ?
What about the controversy between Iron sights and lasers ? Lasers instill a false sense of confidence that could lead to a disaster.
Quote | Report to administrator
 

More Articles

The Green Paradox

June 2015
Friday, May 22, 2015
BY EMILY LIEDEL

Inside the topsy-turvy world of corporate sustainability rankings.


Read more...

Apartment Mania

Guest Blog
Thursday, June 18, 2015
4805983977 11466ce1d6 zBY BRAD HOULE | CFA

While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.


Read more...

Urban renewer

Linda Baker
Wednesday, June 24, 2015
UnknownBY LINDA BAKER   

One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.


Read more...

Oregon businesses face destruction from future earthquake

The Latest
Wednesday, May 20, 2015
htctthumb1BY KIM MOORE | RESEARCH EDITOR

An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.


Read more...

Green workplace 2.0

Linda Baker
Thursday, May 28, 2015
IMG 2808BY LINDA BAKER | EDITOR

Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

Sun set

June 2015
Friday, May 22, 2015
BY CHRIS NOBLE

The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS