Sponsored by George Fox University
Home Back Issues April 2009 Hedging bets on nursery growth

Hedging bets on nursery growth

| Print |  Email
Archives - April 2009
Wednesday, April 01, 2009

STATEWIDE Alice Doyle has been in the nursery business long enough to pick up on a powerful trend in plants. She and her small team at 60-acre, 25-greenhouse Log House Plants in Cottage Grove have been busy since last October assembling a new line of “grab and grow” garden kits to match the palates and climates of a whole new crop of Northwest gardeners.

She came up with the concept on a hunch that the movement to eat locally will accelerate as the recession deepens, and so far her hypothesis is playing out. “We have so many pre-orders that we have basically created a monster,” she says.

Oregon’s nursery industry became the state’s first agricultural sector to top $1 billion in sales in 2008, but it will be hard-pressed to continue the growth it has enjoyed for 17 years. Hedges and ornamentals for residential landscaping are a tough sell when the housing market has stalled to a standstill.

Inventory is building, and several Oregon growers are still waiting to be paid for major orders shipped last year. “Home remodeling, residential construction and commercial development have all taken a real beating and that affects everything in our business,” says John Aguirre, executive director of the Oregon Association of Nurseries.

Given that backdrop, the outlook for large-scale growers who ship their plants out of state is not good. But for seed-growers, vegetable wholesalers and fruit tree specialists, opportunity awaits.

Jack Bigej, owner of Al’s Garden Center, with five growing centers and three retail outlets in Oregon, says he isn’t expecting strong sales for pricey lawn furniture and fancy shrubs, but fruit trees, blueberries and strawberries have been moving briskly.

“With all the problems with imported food these days, people are thinking that local is better,” he says. “How much more local can you get than your own back yard? It’s edibles that are carrying the market.”

Bigej recently sold 700 blueberry plants in five days, and he has had to re-order fruit trees several times to meet demand. But even with those boosts, his tree sales are down 20%. “The industry got spoiled,” he says. “That housing boom seemed like it was going to last forever, but it’s gone.”

BEN JACKLET

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

EPA Standards: A breath of fresh air for the region

News
Thursday, June 12, 2014
EPABY ANDREA DURBIN | OB GUEST BLOGGER

Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.


Read more...

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...

The role of higher education as K-12 underperforms

Contributed Blogs
Friday, May 30, 2014
ThumbChalkboardBY DEBRA RINGOLD | OB GUEST CONTRIBUTOR

Since 1970 the performance of our public education system has steadily deteriorated.


Read more...

The business of running a food cart

News
Thursday, June 05, 2014
OBM1BY HANNAH WALLACE | OB BLOGGER

What does it take to launch and run one of these mobile food businesses?  


Read more...

Trends in business succession

News
Thursday, July 03, 2014
TrendsBY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS

The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS