Home Back Issues June 2006 Portland producer of fitness game lands McDonald's deal

Portland producer of fitness game lands McDonald's deal

| Print |  Email
Archives - June 2006
Thursday, June 01, 2006

{safe_alt_text}

Portland — It turns out even obsessive fitness types eat at McDonald’s. Maya, the virtual trainer who’s the main character of the popular Yourself!Fitness video game, spent quite a lot of time there this spring. Portland-based responDESIGN, publishers of the fitness game, landed a deal with the fast food chain that put DVDs with Maya leading one of four 15-minute workouts inside Go Active! Happy Meals for Adults. Customers also received $5 coupons toward the purchase of Yourself!Fitness video games. No word yet if the deal, which ended in May, added any inches to Maya’s wasteline. 

— Christina Williams





 

 

 

 

 


Comments? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

The Scott Kveton affair

News
Wednesday, July 09, 2014
ScottKvetonBY LINDA BAKER | OB EDITOR

Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.


Read more...

Why I became an Oregon angel investor

Guest Blog
Monday, July 14, 2014
AngelInvestBY TERRY "STARBUCKER" ST. MARIE

I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS