Home Back Issues June 2006 Portland producer of fitness game lands McDonald's deal

Portland producer of fitness game lands McDonald's deal

| Print |  Email
Archives - June 2006
Thursday, June 01, 2006

{safe_alt_text}

Portland — It turns out even obsessive fitness types eat at McDonald’s. Maya, the virtual trainer who’s the main character of the popular Yourself!Fitness video game, spent quite a lot of time there this spring. Portland-based responDESIGN, publishers of the fitness game, landed a deal with the fast food chain that put DVDs with Maya leading one of four 15-minute workouts inside Go Active! Happy Meals for Adults. Customers also received $5 coupons toward the purchase of Yourself!Fitness video games. No word yet if the deal, which ended in May, added any inches to Maya’s wasteline. 

— Christina Williams





 

 

 

 

 


Comments? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...

Downtime

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

I'm not very interesting,” says a modest Ray Di Carlo, CEO and executive producer of Bent Image Labs, an animation and visual effects studio.


Read more...

Revenge Forestry

November/December 2014
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS