Budweiser touts Willamette Valley hops

| Print |  Email
Archives - November 2006
Wednesday, November 01, 2006
Hops2.jpg

WILLAMETTE VALLEY — Budweiser, not exactly the most beloved label in the land of meaty and mighty micro-brewed beer, is playing up its use of Willamette Valley hops in billboards spotted around the state.

“Budweiser is a big national brand, but we’re part of the fabric of America,” says Randall Black, marketing director for the King of Beers. Bud is running similar campaigns in the Midwest, where it buys its grains, and Tennesee, where it gets its beechwood.

In the Willamette Valley, meanwhile, 17% of the U.S. hop crop was harvested this fall: 8.1 million pounds, up a skosh from last year’s harvest. About 40% of Oregon’s crop — grown in Marion and Polk counties — will go to Anheuser-Busch, brewers of Bud and the seasonal Jack’s Pumpkin Spice Ale (which, incidentally, is brewed using Oregon pumpkins; no billboard on that yet).

Oregon Hops Commission administrator Michelle Palacios says only about 10% of the Oregon crop goes to craft brewers, most of it for fresh-hop beer when local brewers also like to play up their local sources.

— Christina Williams


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

3 trends in the garden business

The Latest
Thursday, April 30, 2015
gardenthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Oregonians are scrambling to get their gardens in order for the summer. Here are three tips from landscaping and urban farming expert.


Read more...

The ancient fish that stops bullets

The Latest
Friday, May 08, 2015
hagfishthumbBY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN

Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.


Read more...

Short Shrift:The threat of just-in-time scheduling

May 2015
Monday, April 27, 2015
BY AMY MILSHTEIN

Companies can benefit when they use software to meet staffing requirements and address employees' family and life commitments.


Read more...

Footloose

April 2015
Friday, March 27, 2015
BY LINDA BAKER

Founded 12 years ago, Keen Inc. likes to push the envelope, starting with the debut of the “Newport” closed toe sandal in 2003. Since then, the company has opened a factory on Swan Island and a sleek new headquarters in the Pearl District. The brand’s newest offering, UNEEK, is a sandal made from two woven cords and not much more.


Read more...

It's a Man's Man's Man's World

May 2015
Friday, April 24, 2015
BY AMY MILSHTEIN

Male tech workers speak out on the industry's gender troubles.


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

Picture This

May 2015
Monday, April 27, 2015
BY JACOB PALMER

As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS