Home Back Issues November 2006 Budweiser touts Willamette Valley hops

Budweiser touts Willamette Valley hops

| Print |  Email
Archives - November 2006
Wednesday, November 01, 2006
Hops2.jpg

WILLAMETTE VALLEY — Budweiser, not exactly the most beloved label in the land of meaty and mighty micro-brewed beer, is playing up its use of Willamette Valley hops in billboards spotted around the state.

“Budweiser is a big national brand, but we’re part of the fabric of America,” says Randall Black, marketing director for the King of Beers. Bud is running similar campaigns in the Midwest, where it buys its grains, and Tennesee, where it gets its beechwood.

In the Willamette Valley, meanwhile, 17% of the U.S. hop crop was harvested this fall: 8.1 million pounds, up a skosh from last year’s harvest. About 40% of Oregon’s crop — grown in Marion and Polk counties — will go to Anheuser-Busch, brewers of Bud and the seasonal Jack’s Pumpkin Spice Ale (which, incidentally, is brewed using Oregon pumpkins; no billboard on that yet).

Oregon Hops Commission administrator Michelle Palacios says only about 10% of the Oregon crop goes to craft brewers, most of it for fresh-hop beer when local brewers also like to play up their local sources.

— Christina Williams


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Charged ride

June 2014
Thursday, May 29, 2014
0614launchBY JESSICA RIDGWAY

Brad Baker, CEO and co-founder of Works Electric, is a good husband. His wife, an OHSU employee, sought a more efficient way to commute up Marquam “Pill” Hill, so she asked Baker to build a transportation solution.


Read more...

Oregon Business wins awards

News
Monday, June 30, 2014

ASBPEOregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.


Read more...

13 West Coast seafood species now 'sustainable'

News
Tuesday, June 03, 2014

Fishing OrBiz Fishing 0357 ADOBErgbCiting the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.


Read more...

Powerlist: Credit Unions

June 2014
Thursday, May 29, 2014
BY KIM MOORE

A conversation about credit unions with the CEOs of Advantis Credit Union and OSU Federal Credit Union, followed by June's Powerlist.


Read more...

Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


Read more...

Downtime with Doug Gastich

June 2014
Thursday, May 29, 2014
BY JESSICA RIDGWAY

How the president of BlueVolt spends his free time.


Read more...

The 100 Best Green Workplaces in Oregon

June 2014
Tuesday, May 27, 2014

GreenLogoOregon is known for its green-minded citizens, and many workers are attracted to firms and organizations that practice green, not just pay lip service to it.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS