Budweiser touts Willamette Valley hops

| Print |  Email
Archives - November 2006
Wednesday, November 01, 2006
Hops2.jpg

WILLAMETTE VALLEY — Budweiser, not exactly the most beloved label in the land of meaty and mighty micro-brewed beer, is playing up its use of Willamette Valley hops in billboards spotted around the state.

“Budweiser is a big national brand, but we’re part of the fabric of America,” says Randall Black, marketing director for the King of Beers. Bud is running similar campaigns in the Midwest, where it buys its grains, and Tennesee, where it gets its beechwood.

In the Willamette Valley, meanwhile, 17% of the U.S. hop crop was harvested this fall: 8.1 million pounds, up a skosh from last year’s harvest. About 40% of Oregon’s crop — grown in Marion and Polk counties — will go to Anheuser-Busch, brewers of Bud and the seasonal Jack’s Pumpkin Spice Ale (which, incidentally, is brewed using Oregon pumpkins; no billboard on that yet).

Oregon Hops Commission administrator Michelle Palacios says only about 10% of the Oregon crop goes to craft brewers, most of it for fresh-hop beer when local brewers also like to play up their local sources.

— Christina Williams


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Footloose

April 2015
Friday, March 27, 2015
BY LINDA BAKER

Founded 12 years ago, Keen Inc. likes to push the envelope, starting with the debut of the “Newport” closed toe sandal in 2003. Since then, the company has opened a factory on Swan Island and a sleek new headquarters in the Pearl District. The brand’s newest offering, UNEEK, is a sandal made from two woven cords and not much more.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

Are wolves good for business?

Contributed Blogs
Friday, March 06, 2015
030615-wolf-thumbBY JEFF DELKIN | OP-ED CONTRIBUTOR

As a local business owner, I believe it’s important to build our economy on a platform of conservation values.  


Read more...

Hot Topics/Cool Talks recap

Linda Baker
Friday, April 24, 2015
htctthumbBY LINDA BAKER

A recap of "Tech in Transit: Will Portland Build the Next Uber?"


Read more...

Opening soon: 3 of the coolest new breweries in Oregon

The Latest
Thursday, March 19, 2015
brewthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

There are 278 companies licensed to operate as brewery, according to the Oregon Liquor Control Commission. Here are three new beer-making hubs slated to open soon.


Read more...

5 questions for inDinero CEO Jessica Mah

The Latest
Tuesday, March 31, 2015
jessicathumbBY JACOB PALMER | DIGITAL NEWS EDITOR

inDinero, a business that manages back-office accounting for startups and smaller companies, recently announced it would relocate its headquarters from San Francisco to Portland. We talked to CEO Jessica Mah about what drew her to Portland and how she plans to disrupt the traditional CPA model.


Read more...

It's a Man's Man's Man's World

May 2015
Friday, April 24, 2015
BY AMY MILSHTEIN

Male tech workers speak out on the industry's gender troubles.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS