Pendleton’s plaid gets hip and goes global

| Print |  Email
Archives - April 2007
Sunday, April 01, 2007
AdidasPendleton0407.jpg

PORTLAND — Jim Buckner knows his wool and he’s proud of it. Still, he never thought he’d see the day when shoes and athletic jackets were made of the iconic plaids Pendleton Woolen Mills is famous for.

To say the man in charge of the menswear division was surprised to find out Pendleton was going to be part of a “Materials of the World” promotion by athletic-wear giant Adidas International is putting it mildly. “It was honest to god a cold call,” he says, referring to the call from Adidas’ German headquarters he received last summer. The company wanted swatches of shirt fabric for a line of bags, jackets and shoes made from recognizable fabric makers.

Pendleton represents the United States alongside fabrics from Africa, England, Germany, India and Japan.

Buckner has his own theory on why Adidas saw the 100% pure virgin wool from Pendleton as a U.S. symbol. “Pendleton represents Americana,” he says.

The limited-edition items are sold in Adidas’ Originals stores around the world including downtown Portland. The jackets, shoes and bags with the blue “Warranted to be a Pendleton” label retail for between $150 and $250.

Pendleton also collaborated with shoemaker Vans last year on a line of shoes based on the Pendleton shirts California surfers, including the Beach Boys, began wearing in the 1960s.

These collaborations open up a new, much younger market for Pendleton. Plaid is now rad.

— Colleen Moran


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Eco Zoned

June 2015
Friday, May 22, 2015
BY HANNAH WALLACE

Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?


Read more...

Photo Diary: Forest Grove Farmers Market

The Latest
Thursday, May 14, 2015
IMG 8469BY JASON E. KAPLAN | STAFF PHOTOGRAPHER

There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.


Read more...

Green workplace 2.0

Linda Baker
Thursday, May 28, 2015
IMG 2808BY LINDA BAKER | EDITOR

Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.


Read more...

Credit Unions Perspective

June 2015
Tuesday, May 26, 2015
BY KIM MOORE

A conversation with Gene Pelham, CEO of Rogue Credit Union.


Read more...

Efficiency Boost

June 2015
Friday, May 22, 2015
BY JOE CORTRIGHT

How conservation stimulates the local economy.


Read more...

Hall of Flame

June 2015
Friday, May 22, 2015
BY JACOB PALMER

A Power Lunch at Oswego Grill.


Read more...

Department of Self-Promotion

Linda Baker
Wednesday, June 17, 2015

061715-awards1Oregon Business wins journalism awards.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS