First Person: Commentary from Jim Rudd, CEO of Ferguson Wellman Capital Management

| Print |  Email
Archives - April 2007
Sunday, April 01, 2007

JimRudd0407.jpgThe higher-ed dividend

If public universities in Oregon were a stock, would you buy?

By Jim Rudd

As an investment advisory firm, Ferguson Wellman builds portfolios of publicly traded securities for our clients. Our process is analytical and dispassionate — performance is judged in absolute and relative terms.

Let’s apply the same analytic discipline to evaluate a commodity that many critics lament should be treated more like a business: our public universities. Call it Higher Education Oregon Inc.

I realize that providing a market valuation for public universities might not take into consideration their societal values. But I’m still curious. As assets, how are our universities positioned?

There’s a lot to like. Our universities produce well-educated, technically sophisticated graduates for a workforce in desperate need of both.

Also, the research enterprise of our collective campuses is increasing. Last year, Oregon State University earned $194 million in research awards and Oregon Health & Science University garnered $294 million.

But what is the context for such achievements? Are our universities reaching their full potential?

There is definitely market demand for quality higher education. The Oregon In-novation Council identifies a strong K-20 education system as a necessary ingredient for its plan. And according to the Portland-Vancouver Regional Business Plan, most business leaders are concerned about “an inadequate supply of scientific and technical degreed workers at the bachelor’s, master’s and Ph.D. levels.”

The Oregon University System consists of seven universities and one regional campus governed by the Board of Higher Education and a chancellor. The Legislature and governor are also stewards of the system, which is like others across the country. But what if we were to redesign higher education in Oregon? What would we change? Fewer campuses? Different funding mechanisms? New management structures? Incentive pay? Re-examine the merits of tenure? Would we migrate toward Oregon Health & Science University’s public corporation model?

The public has strong expectations about the access and affordability of education. But each campus operates under rules not imposed in the private sector — they depend on tuition and state funding, which are based on conditions beyond their control.

Let’s take a look at some low-hanging fruit. Each institution generates tuition income from its students. Yet, while many people agree we’re not sufficiently funding our universities, the state refuses to direct interest earned on tuition payments back to the campuses where the tuition was charged. Instead, earnings go to the general fund, where student dollars support other state obligations.

Another example lies in the approach to capital investment in facilities, which are critical to each university’s success. The state can’t meet the construction demands of the system, which has resulted in universities looking to bond financing and private giving. But from Salem comes word that some legislators see these buildings less as strategic investments and more as debt burden and are threatening to stop some projects. Where might that leave universities, some of which are operating at capacity and resorting to enrollment caps?

These are a few of the problems analysts might consider in evaluating the investment worthiness of Oregon’s universities. But the truth is, we’re already invested and are not protecting our asset. Years of declines in state funding have dropped Oregon to 46th among the 50 states in funding per student.

If our universities were publicly traded securities, they would be a questionable addition to anyone’s portfolio. But the importance of our public universities to the economic future of Oregon demands that business leaders take seriously the looming threats to their viability.

It’s time for the Board of Higher Education to rethink the structure of its campuses and the oversight role of the chancellor’s office. Universities should manage their own cash balances and prioritize capital projects based on their return on investment.

Clearly, there is hard work to be done to optimize our return on higher education investments. But it’s a small price to pay for the dividends this asset can yield.

Jim Rudd is CEO of Ferguson Wellman Capital Management and board chair, Federal Reserve Bank of San Francisco, Portland branch.


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Business partnerships: taming the three-headed monster

Contributed Blogs
Monday, July 06, 2015
070615-businessmarriagefail-thumbBY KATHERINE HEEKIN | OB GUEST COLUMNIST

Picking a business partner is not much different than choosing a spouse or life partner, and the business break-up can be as heart-wrenching and costly as divorce.


Read more...

10 Innovators in Rural Health

July/August 2015
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN

Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.


Read more...

The 5 highest revenue-generating parks in Oregon

The Latest
Thursday, June 11, 2015
parksthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.


Read more...

Photo Log: Waterfront Blues Festival

The Latest
Thursday, July 09, 2015
bluesfestthumbBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger.  About 80,000 people attended despite temperatures in the upper 90s.


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...

Apartment Mania

Guest Blog
Thursday, June 18, 2015
4805983977 11466ce1d6 zBY BRAD HOULE | CFA

While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.


Read more...

Reader Input: Energy Overload

June 2015
Wednesday, July 15, 2015

We asked readers to weigh in on the fossil fuel-green energy equation.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS