Home Back Issues July 2007 Country Coach debuts its new motor home

Country Coach debuts its new motor home

| Print |  Email
Archives - July 2007
Sunday, July 01, 2007

For those who want to camp like a rock star...

CountryCoachRhapsodyIn.jpg

Country Coach’s opulent Rhapsody is being marketed to people “who have earned the right to demand a life without compromise.”

s_CountryCoachRhapsody

JUNCTION CITY — It’s what you might expect of high-end accommodations: high speed satellite Internet, a washer/dryer, California queen bed, two bathrooms, an office and four flat-screen televisions. It also comes with 625 horsepower. Country Coach debuted its new motor home, the Rhapsody 900, this summer and despite a price tag of $1.3 million already has sold the first two vehicles produced and has a waiting list of 10. Eventually production, split between Junction City and Eugene, will ramp up to 20 vehicles per year.

The creation of Rhapsody took a $2 million investment in research and development but marketing director Matt Howard says the company feels good about the risk. B.R. (that’s before Rhapsody), few RVs had reached this level of decadence and power. Country Coach saw a gap in the market for recreation vehicles between $1 million coaches and $1.6 million converted buses and set out to blend “the ultimate living experience” with a “high-end driving experience.”

In addition to providing amenities such as two home-theater systems, Country Coach partnered with Caterpillar to develop the Rhapsody’s powertrain, torque diesel engine and six-speed automatic transmission. Despite its behemoth 54,000 pounds (Rhapsody gets about seven miles to the gallon) this coach can burn rubber, accelerate uphill and on a test track topped 100 mph. It’s not surprising that NASCAR drivers are among those on the waiting list.

— Brooke Matschek


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...

A Recipe for Success

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Two businesswomen, two iconic food brands and one food-obsessed city. We thought this sounded like a recipe for good conversation. So in late August, Oregon Business sat down with Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, to discuss their rapidly expanding businesses and Oregon’s trendsetting food scene.


Read more...

The 100 Best Companies survey is open

News
Friday, October 24, 2014

100-best-logo-2015 500pxw-1How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS