Country Coach debuts its new motor home

| Print |  Email
Archives - July 2007
Sunday, July 01, 2007

For those who want to camp like a rock star...

CountryCoachRhapsodyIn.jpg

Country Coach’s opulent Rhapsody is being marketed to people “who have earned the right to demand a life without compromise.”

s_CountryCoachRhapsody

JUNCTION CITY — It’s what you might expect of high-end accommodations: high speed satellite Internet, a washer/dryer, California queen bed, two bathrooms, an office and four flat-screen televisions. It also comes with 625 horsepower. Country Coach debuted its new motor home, the Rhapsody 900, this summer and despite a price tag of $1.3 million already has sold the first two vehicles produced and has a waiting list of 10. Eventually production, split between Junction City and Eugene, will ramp up to 20 vehicles per year.

The creation of Rhapsody took a $2 million investment in research and development but marketing director Matt Howard says the company feels good about the risk. B.R. (that’s before Rhapsody), few RVs had reached this level of decadence and power. Country Coach saw a gap in the market for recreation vehicles between $1 million coaches and $1.6 million converted buses and set out to blend “the ultimate living experience” with a “high-end driving experience.”

In addition to providing amenities such as two home-theater systems, Country Coach partnered with Caterpillar to develop the Rhapsody’s powertrain, torque diesel engine and six-speed automatic transmission. Despite its behemoth 54,000 pounds (Rhapsody gets about seven miles to the gallon) this coach can burn rubber, accelerate uphill and on a test track topped 100 mph. It’s not surprising that NASCAR drivers are among those on the waiting list.

— Brooke Matschek


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Green workplace 2.0

Linda Baker
Thursday, May 28, 2015
IMG 2808BY LINDA BAKER | EDITOR

Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.


Read more...

100 Best Green Workplaces announced

News
Wednesday, May 27, 2015
OBM-100-best-Green-logo-2015-1000pxwBY LINDA BAKER | EDITOR

More than 250 people turned out today for Oregon Business magazine’s seventh annual celebration of the 100 Best Green Companies to Work For in Oregon.


Read more...

The ancient fish that stops bullets

The Latest
Friday, May 08, 2015
hagfishthumbBY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN

Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.


Read more...

Credit Unions Perspective

June 2015
Tuesday, May 26, 2015
BY KIM MOORE

A conversation with Gene Pelham, CEO of Rogue Credit Union.


Read more...

Downtime with John Helmick

June 2015
Tuesday, May 26, 2015
BY JACOB PALMER

Live, Work, Play: CEO of Gorilla Capital.


Read more...

No Boundaries

June 2015
Friday, May 22, 2015
BY AMY MILSHTEIN

Floor plans embrace the great wide open.


Read more...

Oregon businesses face destruction from future earthquake

The Latest
Wednesday, May 20, 2015
htctthumb1BY KIM MOORE | RESEARCH EDITOR

An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS