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|Archives - July 2007|
|Sunday, July 01, 2007|
These days, you can’t go online without encountering a blog. The user-generated websites, typically a series of journal-like entries listed in chronological order, turn political gaffes into big news stories, help new writers land book deals and display a glut of personal information. But blogs aren’t strictly for hobbyists. Many businesses are using the online forums as marketing tools to accomplish a variety of tasks, from shaping a company’s image to testing the viability of new products.
Also think about what you want to say and how you’ll say it, now and years from now. Some of the most successful blogs provide fresh insights and, most importantly, relevant information. Posting that kind of material may require going well beyond promoting the company line. “Companies think they should be out there in blog form, so they take material that may not be pertinent and just shove it out there,” says Mike Heiser, president of YRG Communications, a Portland marketing and communications agency. “When material is pushed out like that, it sits, nobody posts new stuff, and the blog dies.”
Heiser frequently recommends blogging to clients because of the “communities” that form online. In lieu of traditional one-to-one marketing, blogs can reach a large group of people who share common interests. And thanks to the comment feature that most blogs employ, one-way dialogue is replaced by informal discussion — a valuable environment for taking the pulse of new ideas or products long before release dates.
Friday, July 10, 2015
BY GREGG MORRIS
Rita Hansen aims to scale natural gas vehicle innovation.
Wednesday, August 05, 2015
BY KEN MAES
A huge migration from Northern California has contributed to average 16% growth per year since 1990.
Thursday, August 13, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Portland-based startup ImpactFlow recently announced a $5.7 million funding round. CEO and co-founder Tyler Foreman talks about matching businesses with nonprofits, his time at Intel and the changing face of philanthropy.
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Wednesday, August 19, 2015
BY BRIAN LIBBY
Ben Kaiser holds his ground.
Tuesday, August 04, 2015
Friday, August 14, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.
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For good or ill, gay marriage inspires many people. They have strong feelings about it. Sometimes those strong feelings are grounded in religion and sometimes they are not. When the workplace is added to the mix, emotions tend to run high. After giving an overview of two current situations, The Bullard Edge is going to outline three key points for consideration and clarity.
Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
Attendance, breakfast buffet, materials, certificate of attendance and parking are all complimentary on behalf of the firm.
New regulations are in effect and more updates are on the horizon, are you prepared?
The Oregon Entrepreneurs Network (OEN) is pleased to announce 16 finalists — from over 60 nominees — for the 2015 OEN Tom Holce Entrepreneurship Awards.