Home Back Issues September 2007 The hot desk, any way you like it

The hot desk, any way you like it

| Print |  Email
Archives - September 2007
Saturday, September 01, 2007

IkeaDesk.jpg

AN ATTRACTION OR ADDICTION? Ikea knows how to keep customers coming back for more. Ikea is heralded as a shopping destination for the hip and the thrifty, but its real magic may be in its knack for personalization.

One of the hottest-selling business-related items at the Portland store is the Galant Desk System — either a sleek minimalist workspace or a deathtrap of personalization with no end. The Galant comes in six colors (featured here in the most popular black-brown), offers adjustable leg height and ranges from $90 to $199, depending on size. The desk’s sparse design allows users to custom fit their needs, adding file cabinets, drawers and desktop accessories. “Portlanders are very practical people,” says Joseph Roth, vice president of public affairs at Ikea, citing both the desk’s functionality and modern look.

The trendy furniture superstore unfurled the technicolored rugs in its first Oregon store near Portland International Airport in late July and has courted a steady stream of visitors ranging from curious onlookers to serious shoppers.

Ikea’s endless possibilities keep people busily accessorizing and cash registers at its stores ringing. And after completing your desk, all you’ll need to find is the perfect chair.  

EUNICE LEE


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper journalists move into brand journalism.


Read more...

Shipping News

September 2014
Tuesday, August 26, 2014
BY JENNIFER MARGULIS

In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.


Read more...

A Taste of Heaven

September 2014
Tuesday, August 26, 2014
BY VIVIAN MCINERNY

Craft beer comes to Mount Angel.


Read more...

Podcast: Interview with Steve Balzac

Contributed Blogs
Tuesday, August 19, 2014

082014BalzacBY TOM COX | OB BLOGGER

Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

The Rail Baron

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Oil is gushing out of the U.S. and Canada, and much of it is coming from places that don’t have pipeline infrastructure. So it’s being shipped by rail.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS