The hot desk, any way you like it

| Print |  Email
Archives - September 2007
Saturday, September 01, 2007

IkeaDesk.jpg

AN ATTRACTION OR ADDICTION? Ikea knows how to keep customers coming back for more. Ikea is heralded as a shopping destination for the hip and the thrifty, but its real magic may be in its knack for personalization.

One of the hottest-selling business-related items at the Portland store is the Galant Desk System — either a sleek minimalist workspace or a deathtrap of personalization with no end. The Galant comes in six colors (featured here in the most popular black-brown), offers adjustable leg height and ranges from $90 to $199, depending on size. The desk’s sparse design allows users to custom fit their needs, adding file cabinets, drawers and desktop accessories. “Portlanders are very practical people,” says Joseph Roth, vice president of public affairs at Ikea, citing both the desk’s functionality and modern look.

The trendy furniture superstore unfurled the technicolored rugs in its first Oregon store near Portland International Airport in late July and has courted a steady stream of visitors ranging from curious onlookers to serious shoppers.

Ikea’s endless possibilities keep people busily accessorizing and cash registers at its stores ringing. And after completing your desk, all you’ll need to find is the perfect chair.  

EUNICE LEE


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Leading with the right brain

News
Tuesday, December 09, 2014
120914-manderson-thumbBY LINDA BAKER

On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.


Read more...

Corner Office: Marv LaPorte

January-Powerbook 2015
Saturday, December 13, 2014

The president of LaPorte & Associates lets us in on his day-to-day life.


Read more...

Legislative Preview: A Shifting Balance

January-Powerbook 2015
Thursday, December 11, 2014
BY APRIL STREETER

Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.


Read more...

Carbon Power

February 2015
Tuesday, January 27, 2015
BY LINDA BAKER

Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.


Read more...

Light Moves

February 2015
Monday, January 26, 2015
BY JACOB PALMER

Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...

4 married couples who work together

The Latest
Thursday, January 22, 2015
IMG 0020BY JACOB PALMER | OB DIGITAL NEWS EDITOR

They say maintaining a healthy marriage takes work. So does running a business with your spouse.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS