Sponsored by Oregon Business

The hot desk, any way you like it

| Print |  Email
Archives - September 2007
Saturday, September 01, 2007

IkeaDesk.jpg

AN ATTRACTION OR ADDICTION? Ikea knows how to keep customers coming back for more. Ikea is heralded as a shopping destination for the hip and the thrifty, but its real magic may be in its knack for personalization.

One of the hottest-selling business-related items at the Portland store is the Galant Desk System — either a sleek minimalist workspace or a deathtrap of personalization with no end. The Galant comes in six colors (featured here in the most popular black-brown), offers adjustable leg height and ranges from $90 to $199, depending on size. The desk’s sparse design allows users to custom fit their needs, adding file cabinets, drawers and desktop accessories. “Portlanders are very practical people,” says Joseph Roth, vice president of public affairs at Ikea, citing both the desk’s functionality and modern look.

The trendy furniture superstore unfurled the technicolored rugs in its first Oregon store near Portland International Airport in late July and has courted a steady stream of visitors ranging from curious onlookers to serious shoppers.

Ikea’s endless possibilities keep people busily accessorizing and cash registers at its stores ringing. And after completing your desk, all you’ll need to find is the perfect chair.  

EUNICE LEE


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Power Players

April 2015
Friday, March 27, 2015
BY ROBERT MULLIN

A new energy-sharing agreement sparks concerns about independence and collaboration in the region's utility industry.


Read more...

100 Best: The Power of the Worker

March 2015
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
AND AMY MILSHTEIN | OB CONTRIBUTOR

Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


Read more...

Car Talk

April 2015
Thursday, March 26, 2015
BY LINDA BAKER

Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.


Read more...

5 questions about the FLIR FX

The Latest
Wednesday, April 08, 2015
FLIR-FX-IndoorBY JACOB PALMER | DIGITAL NEWS EDITOR

The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?


Read more...

VIDEO: The 2015 100 Best Companies to Work For in Oregon

The Latest
Friday, February 27, 2015

videothumbVIDEO: 2015 100 Best Companies to work for in Oregon


Read more...

Epitaph for a Boondoggle

April 2015
Friday, March 27, 2015
BY JOE CORTRIGHT

The CRC is a cautionary tale about how we plan for, finance and invest in transportation infrastructure.


Read more...

6 highlights from the Craft Brewers Conference

The Latest
Friday, April 17, 2015
thumbPHOTOS BY  JASON E. KAPLAN

The 32nd annual CBC attracted a record number of attendees (11,000)  to the Oregon Convention Center.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS