Nike goes interactive

| Print |  Email
Archives - September 2007
Saturday, September 01, 2007

ZoomNike.jpg

BEAVERTON Partnering with two other Portland-area companies, Nike launched its first interactive television ad last month. Nike’s “Quick is Deadly” campaign, by the swoosh’s longtime ad partner Wieden+Kennedy, is supporting the rollout of the Zoom footwear line and features athletes such as football’s LaDainian Tomlinson and basketball’s Steve Nash. Customers of the Dish Network with a DVR receiver will be able to access the interactive part of the promotion developed by Portland-based interactive TV company Ensequence. Those viewers will be able to watch bonus footage and pull up a menu for access to product information. Ensequence, which has brought interactivity to television characters such as Dora the Explorer and Bravo’s Top Chef, has done more than 20 interactive commercials since 2006, including one for Nike rival Reebok.

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Dan and Louis Oyster Bar opens up to a changing neighborhood

The Latest
Thursday, December 11, 2014
121114-oystervidBy MEGHAN NOLT

VIDEO: Revamping a Classic — an iconic eatery stays relevant in a changing marketplace.


Read more...

4 married couples who work together

The Latest
Thursday, January 22, 2015
IMG 0020BY JACOB PALMER | OB DIGITAL NEWS EDITOR

They say maintaining a healthy marriage takes work. So does running a business with your spouse.


Read more...

Free Falling

Contributed Blogs
Thursday, December 18, 2014
121714-oilprice-thumbBY JASON NORRIS | OB CONTRIBUTOR

The implosion of the energy complex: The best thing for low oil prices is low oil prices.


Read more...

Convention Wisdom

February 2015
Monday, January 26, 2015
BY KIM MOORE

After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.


Read more...

That's Not a Watch (This Is a Watch)

February 2015
Tuesday, January 27, 2015

Smartwatches are all the rage. But old-fashioned timepieces keep on ticking.


Read more...

Will Medford Ever Be Cool?

February 2015
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN

A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.


Read more...

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS