Nike goes interactive

| Print |  Email
Archives - September 2007
Saturday, September 01, 2007

ZoomNike.jpg

BEAVERTON Partnering with two other Portland-area companies, Nike launched its first interactive television ad last month. Nike’s “Quick is Deadly” campaign, by the swoosh’s longtime ad partner Wieden+Kennedy, is supporting the rollout of the Zoom footwear line and features athletes such as football’s LaDainian Tomlinson and basketball’s Steve Nash. Customers of the Dish Network with a DVR receiver will be able to access the interactive part of the promotion developed by Portland-based interactive TV company Ensequence. Those viewers will be able to watch bonus footage and pull up a menu for access to product information. Ensequence, which has brought interactivity to television characters such as Dora the Explorer and Bravo’s Top Chef, has done more than 20 interactive commercials since 2006, including one for Nike rival Reebok.

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

Carbon Power

February 2015
Tuesday, January 27, 2015
BY LINDA BAKER

Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.


Read more...

Will Medford Ever Be Cool?

February 2015
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN

A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.


Read more...

Light Moves

February 2015
Monday, January 26, 2015
BY JACOB PALMER

Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.


Read more...

The Human Factor

February 2015
Monday, January 26, 2015
BY BRIAN LIBBY

Matt French opens up South Waterfront.


Read more...

Powerbook Perspective

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

A conversation with Oregon state economist Josh Lehner.


Read more...

LEED for weed

News
Wednesday, January 28, 2015
012815-potcarbon-thumbBY LINDA BAKER | OB EDITOR

What is the impact of the legal pot industry on carbon emissions? An NEBC energy forum breakfast makes the case for taking the new industry’s emissions impacts seriously.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS