Sponsored by Oregon Business

Nau trims its plan to 15 new stores

| Print |  Email
Archives - September 2007
Saturday, September 01, 2007

NauModel.jpg

PORTLAND “Ultimately the only thing you really know about a plan is that it’s ultimately going to be wrong.”

So says Ian Yolles, vice president of brand communications for green-chic, do-good clothing company Nau. He’s talking about Portland-based Nau’s much-anticipated launch earlier this year, what the company has learned from running its four “webfront” stores and what’s next.

Yolles says Nau is trimming its ambitious plans to open 20 new stores in the next year, with sights set now on 15. “It’s dependent ultimately on real estate,” is his caveat.

But he’s proud to report that the delayed gratification aspect of the webfront — customer who choose to have their Nau outfit of choice shipped to them rather than walking out of the store with it get a 10% discount — is catching on much better than expected. Nau officials had hoped 20% of customers would take the bait, but the figure is closer to 50%. The more online orders, the more Nau can ship from its central distribution facility in Portland and the fewer carbon offsets it has to buy.

Nau, famed for its roster of former Nike and Patagonia execs, started with its spring line of 100 clothing items and debuted its fall line of 150 styles (including the jacket pictured here) in August.

The 83-employee company has also expanded its in-store signage, the better to get their “we’re-different” message through to consumers.


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Light Moves

February 2015
Monday, January 26, 2015
BY JACOB PALMER

Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.


Read more...

Meeting Facilities Perspective

March 2015
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR

A conversation with Donna Earley, director of sales and marketing for the Salem Convention Center.


Read more...

Uncertainty about convention center hotel could cost Portland an NBA All-Star Game

The Latest
Wednesday, February 18, 2015
463545460BY JACOB PALMER | OB DIGITAL NEWS EDITOR

NBA commissioner: "I would love to end up having an All-Star Game in Portland. It's really just a function of ensuring that we can fit in town."


Read more...

Opening soon: 3 of the coolest new breweries in Oregon

The Latest
Thursday, March 19, 2015
brewthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

There are 278 companies licensed to operate as brewery, according to the Oregon Liquor Control Commission. Here are three new beer-making hubs slated to open soon.


Read more...

Help Wanted: Poached Jobs aids restaurateurs

March 2015
Friday, February 20, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR

“We thought there was room for something new.”


Read more...

Finding a Balance

Contributed Blogs
Thursday, January 29, 2015
012915-passinvst-thumbBY JASON NORRIS | OB GUEST BLOGGER

Active vs. passive investing: what you need to know.


Read more...

5 schools helping students crack code

The Latest
Thursday, January 29, 2015
codeduthumbnailBY JACOB PALMER | OB DIGITAL NEWS EDITOR

As the costs of college mount, and as employer demand for software developers soars, coding schools and classes are popping up everywhere.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS