Next: Gleukos

| Print |  Email
Archives - September 2007
Saturday, September 01, 2007

NEXTGleukos.jpg

It was the packaging that caught our eye. The squishy pouch that can be flattened once it’s empty to make room for other more important items in the backpack. True, you can’t toss it in the curbside-recycling bin when you’re done, but Mark Jenson, founder of Portland-based Gleukos, says you’re missing the point if you get hung up on that. He fell in love with the packaging concept when he traveled to Asia to study beverage markets. In Japan, he says, they just don’t have the room to deal with rigid plastic bottles. With less than 1% polyethylene terephthalate, Jenson calls what he’s doing with the Gleukos pouches “pre-cycling” because there’s less plastic involved in the first place. And Jenson figured he was on to something when he found out some runners fill baby-bottle liners with sports drink to make it easier to swig on the run. The pouches of “sweet wine” — that’s what Gleukos means in Greek — have a no-leak valve and retail for around $2.25 at stores such as Whole Foods and Wild Oats. Glucose-based Gleukos is free of the reviled high-fructose corn syrup that other jock drinks use. Which is why its marketing slogan is the sly: “See you later ’gator.”

CHRISTINA WILLIAMS

 

More Articles

Reader Input: Road Work

March 2015
Wednesday, July 15, 2015

Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.

0315 input01 620px

 

Reader comments:

"I feel private enterprises are capable of operating at a higher efficiency than state government."

"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."


Read more...

Loose Talk

July/August 2015
Friday, July 10, 2015
BY AMY MILSHTEIN

When gossip crosses the line.


Read more...

Best Foot Forward

July/August 2015
Monday, July 13, 2015
BY CHRIS NOBLE

Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.


Read more...

5 stats about Oregon fireworks

The Latest
Thursday, June 18, 2015
fireworksthumb001BY JACOB PALMER | DIGITAL NEWS EDITOR

Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.


Read more...

Oregon needs a Grand Bargain energy plan

Linda Baker
Monday, June 22, 2015
0622-gastaxblogthumbBY LINDA BAKER

The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.


Read more...

Photo log: Murray's Pharmacy

The Latest
Friday, July 17, 2015
OBM-Heppner-Kaplan thumbBY JASON KAPLAN

Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner.  The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.


Read more...

Preserving the Legacy

July/August 2015
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN

A New York floral and gift business takes on the iconic Harry & David brand.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS