Next: Gleukos

| Print |  Email
Archives - September 2007
Saturday, September 01, 2007

NEXTGleukos.jpg

It was the packaging that caught our eye. The squishy pouch that can be flattened once it’s empty to make room for other more important items in the backpack. True, you can’t toss it in the curbside-recycling bin when you’re done, but Mark Jenson, founder of Portland-based Gleukos, says you’re missing the point if you get hung up on that. He fell in love with the packaging concept when he traveled to Asia to study beverage markets. In Japan, he says, they just don’t have the room to deal with rigid plastic bottles. With less than 1% polyethylene terephthalate, Jenson calls what he’s doing with the Gleukos pouches “pre-cycling” because there’s less plastic involved in the first place. And Jenson figured he was on to something when he found out some runners fill baby-bottle liners with sports drink to make it easier to swig on the run. The pouches of “sweet wine” — that’s what Gleukos means in Greek — have a no-leak valve and retail for around $2.25 at stores such as Whole Foods and Wild Oats. Glucose-based Gleukos is free of the reviled high-fructose corn syrup that other jock drinks use. Which is why its marketing slogan is the sly: “See you later ’gator.”

CHRISTINA WILLIAMS

 

More Articles

Corner Office: Steve Tatone

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits about the president and CEO of AKT Group.


Read more...

Corner Office: Marv LaPorte

January-Powerbook 2015
Saturday, December 13, 2014

The president of LaPorte & Associates lets us in on his day-to-day life.


Read more...

Streetfight

News
Sunday, December 07, 2014
BY LINDA BAKER

On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...

Corner Office: Timothy Mitchell

January-Powerbook 2015
Saturday, December 13, 2014

A look-in on the life of Norris & Stevens' president.


Read more...

Free Falling

Contributed Blogs
Thursday, December 18, 2014
121714-oilprice-thumbBY JASON NORRIS | OB CONTRIBUTOR

The implosion of the energy complex: The best thing for low oil prices is low oil prices.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS