Next: Gleukos

| Print |  Email
Archives - September 2007
Saturday, September 01, 2007

NEXTGleukos.jpg

It was the packaging that caught our eye. The squishy pouch that can be flattened once it’s empty to make room for other more important items in the backpack. True, you can’t toss it in the curbside-recycling bin when you’re done, but Mark Jenson, founder of Portland-based Gleukos, says you’re missing the point if you get hung up on that. He fell in love with the packaging concept when he traveled to Asia to study beverage markets. In Japan, he says, they just don’t have the room to deal with rigid plastic bottles. With less than 1% polyethylene terephthalate, Jenson calls what he’s doing with the Gleukos pouches “pre-cycling” because there’s less plastic involved in the first place. And Jenson figured he was on to something when he found out some runners fill baby-bottle liners with sports drink to make it easier to swig on the run. The pouches of “sweet wine” — that’s what Gleukos means in Greek — have a no-leak valve and retail for around $2.25 at stores such as Whole Foods and Wild Oats. Glucose-based Gleukos is free of the reviled high-fructose corn syrup that other jock drinks use. Which is why its marketing slogan is the sly: “See you later ’gator.”

CHRISTINA WILLIAMS

 

More Articles

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

Semiconductor purgatory

News
Monday, October 06, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Intel's manufacturing way station; Merkley's attack dog; Diamond Foods gets into the innovation business.


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper reporters move into brand journalism.


Read more...

Revenge Forestry

November/December 2014
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS