Sponsored by Oregon Business

Ditching a tech job for the fun of flour

| Print |  Email
Archives - October 2007
Monday, October 01, 2007


AFTER 27 YEARS setting up databases for litigators in major law firms around the country and sending a son through college, DeEtta Vincent decided to move back to southern Oregon to be close to her mother. This tech guru chose to move to Plush of all places, a town in Lake County so remote that high-speed Internet access is hard to come by.

“I decided to change the focus of my life,” says Vincent, who made the move in 1999. For five years she worked as the county’s finance manager, but working for the local government was too similar to her previous jobs in law, and Vincent wanted something different.

Vincent enjoys baking and in 2004 began selling bread at the Lakeview Saturday market. She found the community receptive to her products and discovered that she enjoyed baking enough to create a business around it.

“Of course, once you start you have to get serious about it,” Vincent says. Get serious she did that year, taking orders and making deliveries all over the county during the winter and setting up a stall at the market during the summer. In 2006, Lakeview Lockers, a boutique grocery store in Lakeview, opened and became a regular customer.

Also in 2006 a new client opened up a coffee house. This prompted Vincent to look into expanding beyond bread into Tuscan-style biscotti. Unlike bread, biscotti has a long shelf life, making it good for distance marketing, an attractive attribute given Vincent’s rural location.

In August 2006 Vincent took her biscotti to Lake County Development’s American Food Fight, a competition that identifies regional products that could succeed in broader markets. She won. Her prize was a trip to Portland to the Food Innovation Center, where she learned about branding, labeling and packaging her biscotti for sale in boutique grocery stores around the state.

While Vincent says she is not anticipating becoming Oregon’s Mrs. Fields, her success at the Food Fight gave her the confidence to work toward selling her biscotti in small, regional markets and possibly drive-through coffee shops like Dutch Bros.

And yes, even with all this work to expand her market, Vincent still finds time to hand-deliver biscotti to her most loyal supporter: her mom.                               


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it


More Articles

5 facts about the teaching profession in Oregon

The Latest
Thursday, October 08, 2015

Based on several metrics, Oregon has one of the lowest performing K-12 education systems in the country. Teacher compensation is part of the problem.


The Food Pod Grows Up

November/December 2015
Wednesday, October 28, 2015

Oregon's first generation of food entrepreneurs created a brand based on quality and craftsmanship. Can the second generation sustain it?


The Cover Story

The Latest
Tuesday, October 06, 2015
100515-cover1015-news-thumbBY CHRIS NOBLE

As we worked on the October cover, it became evident that Nick Symmonds is a hard man to catch — even when he’s not hotfooting it around a track.


The Love Boat

November/December 2015
Wednesday, October 28, 2015

Vigor’s values don’t stop at truth. Walk into a company office, conference room or on any shipyard site and you’ll most likely see a poster inscribed with the words “Truth. Responsibility. Evolution. Love.” Otherwise known as TREL, Vigor’s culture code and the prominence it is accorded can be a bit surprising to the unsuspecting shipyard visitor.


Rail revival

Linda Baker
Wednesday, November 11, 2015
111115-OregonShortLineRailCarTHUMBBY LINDA BAKER

“What we’ve seen traditionally over the past few decades is a reduction of short line railroads. This is a rare opportunity to see a line being opened.”


Seven questions about mandatory sick leave

Contributed Blogs
Wednesday, October 28, 2015
102815-contributedthumbBY DIANE BUISMAN

Many employers have questions about what mandatory sick leave means for their company. Take a look at the top 7 questions Oregon employers are asking.


Insurance pulse: health care and Export-Import banks

Linda Baker
Tuesday, November 17, 2015
111715-healthcarelindathumbBY LINDA BAKER

The past month has been marked by upheaval in the health insurance markets. I also check in on clients of the Export-Import bank, a federal credit agency that subsidizes, and insures, foreign exports.

Oregon Business magazinetitle-sponsored-links-02