Sponsored by George Fox University
Home Back Issues October 2007 Q&A with founder of Pacific Natural Foods, Chuck Eggert

Q&A with founder of Pacific Natural Foods, Chuck Eggert

| Print |  Email
Archives - October 2007
Monday, October 01, 2007

Soup, happy cows and farms of the futureChuckEggert1007.jpg

TWENTY YEARS AGO Chuck Eggert started a beverage company in Tualatin. Now better known for tasty vegetable soups and free-range chicken broth than soymilk, 360-employee Pacific Natural Foods is stretching its boundaries by getting into the dairy business and running its own beef processing plant. We pulled Eggert, who is also a co-founder of the New Seasons grocery chain, in from the celery fields to talk about how the natural food business is changing and what it means for Oregon agriculture.


How long has Pacific been farming? Seven years. It’s gotten more involved as we’ve gone along. On the vegetable side, it’s demonstration. We’re growing butternut squash and celery to encourage other people to grow it. We grow some to verify the varieties, but our goal isn’t to grow everything ourselves but to show others you can grow these organic crops and make money doing it.

What about dairy operations? On the dairy side, it’s serious business. We just have better control over the milk supply. We have one dairy in Aurora that we’ve had for about a year and a half, and we’re building another one. It’s all state-of-the-art equipment. We’re trying to design them so you can have a mid-sized dairy that works in the Willamette Valley. Our dairies are in the 500-cow range. At that size it can be a reasonable family opportunity.

Do you want your dairies to be models for others in western Oregon? Yes. They’re low-impact, they can fit in a neighborhood.

How do you get the word out? Do you give tours? We do very little of that. Until we have something that’s unique, we really don’t talk about it much. We want it to be right. If you run things well from an environmental standpoint, you end up producing the lowest-priced product. We can produce organic milk as cheap as anyone and still do things well. There’s something to this contented cow thing. But it helps to have a long-term perspective because you’re not going to make money farming next week just by thinking about it.

What about meat processing? We run our plant, Dayton Natural Meats, to organic standards. There’s a need in Oregon to have places for animals to go where they don’t have to travel huge distances. We’re building a mid-sized, state-of-the-art processing facility. We think there’s an opportunity to do more of those in Oregon, to revitalize the meat industry. We like being in Oregon, we like the agriculture here, but it does need to evolve and change.

CHRISTINA WILLIAMS


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

OB Video: Dress for Success

News
Wednesday, July 02, 2014
DFSOBY JESSICA RIDGWAY | OB WEB EDITOR

Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.


Read more...

Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


Read more...

Trends in business succession

News
Thursday, July 03, 2014
TrendsBY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS

The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.


Read more...

Attack of the Robin Sages

Contributed Blogs
Monday, July 07, 2014
070714 thumb linkedinfakesBY TOM COX | OB BLOGGER

Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.


Read more...

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...

OB Video: Building trade ties with the EU

News
Monday, June 16, 2014
BritEmbCampionBY KIM MOORE | OB RESEARCH EDITOR

The Oregon economy could get a boost from a new trade agreement being negotiated between the U.S. and the European Union.


Read more...

The business of running a food cart

News
Thursday, June 05, 2014
OBM1BY HANNAH WALLACE | OB BLOGGER

What does it take to launch and run one of these mobile food businesses?  


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS