Photos that let you drink in the scenery

| Print |  Email
Archives - January 2008
Tuesday, January 01, 2008

{safe_alt_text}It started as an artsy social statement. Brian Belefant photographed scenes in Mexico through Coca-Cola to symbolize American culture and imperialism. A copywriter, commercial director and advertising account manager, he knew a thing or two about taking pictures.

The results were so good, says Belefant, he became obsessed with the technique, in which he seals a liquid between two pieces of glass and shoots through it. He expanded his scope, photographing various places through a related liquid, like maple syrup in Montreal or Turkish coffee in Istanbul. “It became a neat way to travel,” he says.

A few years ago, he settled in Portland, set up shop, and now is taking his amateur photography hobby to the next level. His brother-in-law, a chemist, helps him to refine the process with each liquid, which requires a lot of experimentation — and patience. Belefant says he’s spent six months working with local beers but has yet to make them work because of all that yeast. His latest photos are postcards of Oregon photographed through pinot noir. (They can be viewed on his website, www.elixirlens.com.)

From the landmarks in Portland to the wineries of the Willamette Valley, Belefant has explored the state with his camera and filtration system. “If you find the right light, the picture will lend itself to you,” he says. The cloudy skies of the Northwest become dynamic when shot through wine. Hard and soft light affects scenes differently, bringing out bold colors. The idea sounds like a gimmick at first, but the photos prove it is a legitimate and intriguing technique.

s_BelefantSceneryBelefant’s key subject is Oregon’s already picturesque wine country. He hopes to sell his work to winemakers, who can in turn sell his photos as souvenirs.  Per an admirer’s suggestion, he may next take on the coast’s famous lighthouses through oil, and there is the elusive beer elixir still to be tackled.

AMBER NOBE

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Corner Office: Sheree Arntson

January-Powerbook 2015
Saturday, December 13, 2014

Checking in with the managing director of Arnerich Massena.


Read more...

Leading with the right brain

News
Tuesday, December 09, 2014
120914-manderson-thumbBY LINDA BAKER

On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.


Read more...

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

Editor's Letter: Power Play

January-Powerbook 2015
Thursday, December 11, 2014

There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.


Read more...

The city as startup

Guest Blog
Wednesday, January 14, 2015
011415 citystartup-thumbBY NISHANT BHAJARIA | OP-ED CONTRIBUTOR

Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.


Read more...

7 industry trends of 2015

The Latest
Friday, January 09, 2015
covertrends15-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Industry groups identify top trends for 2015.


Read more...

Legislative Preview: A Shifting Balance

January-Powerbook 2015
Thursday, December 11, 2014
BY APRIL STREETER

Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS