Photos that let you drink in the scenery

| Print |  Email
Archives - January 2008
Tuesday, January 01, 2008

{safe_alt_text}It started as an artsy social statement. Brian Belefant photographed scenes in Mexico through Coca-Cola to symbolize American culture and imperialism. A copywriter, commercial director and advertising account manager, he knew a thing or two about taking pictures.

The results were so good, says Belefant, he became obsessed with the technique, in which he seals a liquid between two pieces of glass and shoots through it. He expanded his scope, photographing various places through a related liquid, like maple syrup in Montreal or Turkish coffee in Istanbul. “It became a neat way to travel,” he says.

A few years ago, he settled in Portland, set up shop, and now is taking his amateur photography hobby to the next level. His brother-in-law, a chemist, helps him to refine the process with each liquid, which requires a lot of experimentation — and patience. Belefant says he’s spent six months working with local beers but has yet to make them work because of all that yeast. His latest photos are postcards of Oregon photographed through pinot noir. (They can be viewed on his website, www.elixirlens.com.)

From the landmarks in Portland to the wineries of the Willamette Valley, Belefant has explored the state with his camera and filtration system. “If you find the right light, the picture will lend itself to you,” he says. The cloudy skies of the Northwest become dynamic when shot through wine. Hard and soft light affects scenes differently, bringing out bold colors. The idea sounds like a gimmick at first, but the photos prove it is a legitimate and intriguing technique.

s_BelefantSceneryBelefant’s key subject is Oregon’s already picturesque wine country. He hopes to sell his work to winemakers, who can in turn sell his photos as souvenirs.  Per an admirer’s suggestion, he may next take on the coast’s famous lighthouses through oil, and there is the elusive beer elixir still to be tackled.

AMBER NOBE

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Living the dream

News
Friday, August 21, 2015

smugglespearsthumbRenee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.


Read more...

Big Trouble in China?

Guest Blog
Tuesday, August 18, 2015
0818-wellmanthumbBY JASON NORRIS | CFA

Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.


Read more...

Is there life beyond Reed?

September 2015
Wednesday, August 19, 2015
BY GARY THILL | PHOTOS BY JASON E. KAPLAN

A storied institution climbs down from the ivory tower.


Read more...

Back to School

September 2015
Wednesday, August 19, 2015
BY CHRIS NOBLE

Oregon is home to an abundance of gritty warehouses reborn as trendy office spaces, as well as crafty hipsters turned entrepreneurs. Does the combination yield an equally bounteous office products sector? Not so much. Occupying the limited desk jockey space are Field Notes, a spinoff of Portland’s Draplin Design Company, and Schuttenworks, known for whittling Apple device stands. For a full complement of keyboard trays, docking stations and mouse pads, check out the GroveMade line, guaranteed to boost the cachet of even the lowliest cubicle drone. 


Read more...

Quake as metaphor

Linda Baker
Tuesday, July 14, 2015
071515-earthquakia-thumbBY LINDA BAKER

The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.


Read more...

Grain Food

September 2015
Wednesday, August 19, 2015
BY JACOB PALMER

A Power Lunch at Bob's Red Mill Whole Grain Store and Restaurant.


Read more...

Store Bought

July/August 2015
Friday, July 10, 2015
BY LINDA BAKER

Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS