Home Back Issues January 2008 A good start for ski resorts

A good start for ski resorts

| Print |  Email
Archives - January 2008
Tuesday, January 01, 2008

SnowTubing.jpg STATEWIDE A La Niña weather system cooling the waters of the Pacific Ocean has forecasters predicting above-average snowfall for the Northwest this winter and Oregonians thinking about the slopes.

Pass sales are up at all the major resorts, with Mt. Hood Skibowl and Timberline reporting increases of 80% and 25%, respectively, thanks to the popular Mt. Hood Fusion Pass, valid at both resorts. Now in its second year, the Fusion Pass was available for individuals for the first time this season. Mt. Hood Meadows and Mt. Bachelor also report that pass sales have exceeded last year’s numbers.

Resorts around the state invested in a number of improvements in the off-season, but perhaps the biggest change is the opening of Timberline’s Still Creek Basin, featuring 220 acres of new terrain with eight trails.

“It’s probably the most significant development in Oregon since back when Bachelor opened that Northwest Territory, back in the ’80s,” says Jon Tullis, director of public affairs for Timberline. “We expect to attract a lot of folks who typically wouldn’t ski at Timberline. This is a big opportunity for us.”

The team at Mt. Bachelor is debuting a mobile marketing campaign that sends conditions reports and special offers to guests’ cell phones. Other updates include lodge improvements at Skibowl, a focus on park terrain at Mt. Bachelor, and a new ski patrol headquarters and peak-day parking initiative favoring carpoolers at Mt. Hood Meadows.  

Thanksgiving came sooner than the snow at some resorts, but Mt. Bachelor, Mt. Hood Meadows and Timberline managed to open at least a few slopes for the holiday weekend.

“It was a little stubborn of a beginning to our season this year,” Tullis says. “We did have some terrain open, and we did OK. We would have preferred to be at full operation, but it tends to even out. I think we’ll make up for that.”                                     

JAMIE HARTFORD

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it



 

More Articles

Gone Fishing

October 2014
Thursday, September 25, 2014
BY LORI TOBIAS

Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

Podcast: Testing for Emotional Intelligence with John Hersey

Contributed Blogs
Friday, September 19, 2014
ivbU3sIXBY TOM COX | OB BLOGGER

How can you tell if you, a peer, a subordinate or a job candidate has the emotional intelligence needed to do well?


Read more...

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS