Home Back Issues February 2008 Q&A with wine pioneer Susan Sokol Blosser

Q&A with wine pioneer Susan Sokol Blosser

| Print |  Email
Archives - February 2008
Friday, February 01, 2008

SusanSokolBlosser.jpg

EARLY THIS YEAR, Susan Sokol Blosser announced she was turning over control of Sokol Blosser Winery, the Willamette Valley establishment she founded and has helmed since 1991, to her children. Alex, 34, and Alison Sokol Blosser, 28, will serve as co-presidents, and Nik Blosser, 37, will remain chairman of the board. But don’t expect the 63-year-old Sokol Blosser, a pioneer of the Oregon wine industry and leader in green business practices, to be idle in her retirement. She will continue to act as ambassador for the winery and plans to devote time to environmental and writing projects. She offered Oregon Business some thoughts about the industry and her career.

What’s the state of the Oregon wine industry?

I think this is a very good time to be in the wine industry. It’s an extremely crowded market — there are new wineries coming on all the time — but on the other hand, wine consumption is increasing, and the appreciation of fine wine is increasing, as well.

I think Oregonians are very proud that in the space of one generation the wine industry has gone from zero to internationally recognized. I see that continuing.

There certainly will be hard times ahead. That’s not to say it’s a perfectly rosy future. But I think that it is an industry that has found its niche in Oregon and will just continue to get better.

Your greatest achievement in the business?

I’m proud of being part of the pioneering group that set the standard for collaboration. One of the things that is distinctive about the Oregon wine industry is that we work together. We realize that we will accomplish more by working together than we will being at each other’s throats, vis-a-vis the national market, for example, or the world market. That’s one of the reasons that the Oregon wine industry has come as far as it has in one generation. And when I look at the early pioneers who did that, we were just one of them. There are a number of people who really work together to make this industry what it is.

What advice do you have for Oregon’s wine industry?

I would say keep working together. What happens is that’s sort of the position of the underdog, and once you get out of that position and the industry matures, you start going after each other. I hope that doesn’t happen. We always have to be collaborative rather than competitive. Ultimately, we’re all competitive, but collaboration comes first.                                                                                                 

JAMIE HARTFORD


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...

A Taste of Heaven

September 2014
Tuesday, August 26, 2014
BY VIVIAN MCINERNY

Craft beer comes to Mount Angel.


Read more...

What I'm Reading

September 2014
Wednesday, August 27, 2014

Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS