Home Back Issues March 2008 Who do voodoo like they do? Q&A with Voodoo Doughnut founders

Who do voodoo like they do? Q&A with Voodoo Doughnut founders

| Print |  Email
Archives - March 2008
Saturday, March 01, 2008

VoodooDoughnutFounders.jpg
Voodoo owners Kenneth Pogson and Tres Shannon

PORTLAND Five years ago two Portlanders opened a doughnut shop with little more than a few off-color creations and a lot of ambition. Now, as Voodoo Doughnut approaches its wood anniversary, owners Kenneth Pogson and Tres Shannon have seen their downtown Portland doughnut shop amass international headlines and TV spots watched by millions. Almost immediately after opening in the spring of 2003, Voodoo Doughnut became a city icon and as much a must-do tourist stop as Powell’s or the Pittock. We recently pulled the duo away from the deep fryer to get their once and future reflections.

How do you keep up with demand in that tiny hole in the wall?
Shannon: We are in the process of establishing a second location right now. We’re still being a little vague about it because the deal’s not been finalized. It’ll be in one of the four quadrants in Portland. We really need a second location. We’re turning business away right now.
Pogson: If you go back to our original notes, it’s pretty much the plan we laid out. Opening day, we looked at each other and said that by five years we should have another place. And we’re coming up on it. Now the franchise people are bugging us. They want to give us millions of dollars to make it like Starbucks, but we don’t want to do that. We don’t want to cash it in yet. We’re still having a good time.

voodoodoughnuts.jpgWho’s your customer?
Pogson: Everybody. Where we’re situated, we’ve got the bank tower nearby, and there are 5,000 people in that everday. And there aren’t any other doughnut shops around. Different times of the day we have different crowds: business in the morning, family and travelers in the afternoon and partiers at night. There’s still a lot of crossover. Saturdays and Sundays, 50% of business is tourists.

How many doughnuts do you sell a day?
Pogson: On an incredible day we can sell between 15,000 and 20,000 doughnuts.

How’s the commodity market treating you?
Pogson: Soy and palm, which are the oils we use, have about doubled in the last year. The eggs and the milk and the flour have skyrocketed as well. But it’s a doughnut. It doesn’t cost that much to make. Plus, in my eyes, we’re still a vice industry, and when times are bad vice industries always do fine.

What’s the Magic 8 Ball say?
Shannon: Worldwide doughnut domination.                                   

EVAN CAEL


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

The short list: 5 hot coffee shops for entrepreneurs

Contributed Blogs
Friday, November 14, 2014

CupojoeBY JESSICA RIDGWAY

Oregon entrepreneurs reveal their favorite caffeine hangouts.


Read more...

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

Growing a mobility cluster

News
Friday, October 31, 2014
0414 bikes bd2f6052BY LINDA BAKER | OB EDITOR

Why are there so few transportation startups in Portland?  The city’s leadership in bike, transit and pedestrian transportation has been well-documented.  But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.


Read more...

Shifting Ground

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

Bans on genetically modified crops create uncertainty for farmers.


Read more...

Woman of Steel

November/December 2014
Wednesday, October 22, 2014
BY LINDA BAKER

Tamara Lundgren tackles the challenges—without getting trampled.


Read more...

I Know How You Feel

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Most smartphones come equipped with speech recognition systems like Siri or Cortana that are capable of understanding the human voice and putting words into actions. But what if smartphones could do more? What if smartphones could register feeling?


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS