Sponsored by George Fox University
Home Back Issues May 2008 Deal Watch: Making a splash with interactive ads

Deal Watch: Making a splash with interactive ads

| Print |  Email
Archives - May 2008
Thursday, May 01, 2008

splashcast.png

THEY’RE THE DEMOGRAPHIC that makes advertisers drool: the 13- to 29-year-old online audience. Right now they’re spending most of their online time on social networking websites like MySpace or Facebook — not on traditional websites. Too bad for advertisers, since usual methods like banner ads aren’t very hot in that environment.

Last year SplashCast launched its solution: socially interactive ads. So far it’s a hit. Its clients range from Sony/BMG and National Public Radio to MTV and the Hillary Clinton campaign.

“We don’t ask audiences to change their habits and go to a destination site like ESPN. That’s not how they spend their time anymore,” says company founder and CEO Michael Berkley.

In March, 14-month-old SplashCast announced it had raised $2.7 million to complete a $4 million funding round led by Mark Bayliss, an investor and senior executive for one of Australia’s largest media companies, Fairfax Holdings. Bayliss now sits on the company board; he was brought in by board member and former Nike exec Charlie Baker.

Think of SplashCast as an interactive television channel where viewers also play games or shop or listen to songs, and advertisers change content when needed. But here’s the moneymaker: Viewers can send any video to their friends so they can put them on their own MySpace or Facebook page. That’s how the advertising is spread, via social networks. Ads aren’t just watched, they’re played with. And they’re played with because they come from friends, says Berkley.

Is it working? The company says those videos are viewed 1.3 million times each day. Every month 8.5 million individual users interact with the videos.

Berkley has two main goals for the funding, much of which came from angel investors in the Pacific Northwest: grow the company from its current eight employees to around 20, and create an aggressive marketing plan.           

ABRAHAM HYATT

MERGERS AND ACQUISITIONS
ANNOUNCED EXP. CLOSE BUYER / PARENT (HQ) SELLER (HQ) / PARENT PRICE (TERMS)
13-Mar Q2 ‘08 AVI BioPharma (Portland) Ercole Biotech (NC) $8.9M (stock + assumed debt)
24-Mar ND L-1 Identity Solutions (CT) ID Systems business/Digimarc (Beaverton) $250M (cash + stock)
24-Mar Q2 ‘08 Crisp (UK) IMSafer (Beaverton) ND
26-Mar Q1 ‘08 Rim Semiconductor (Portland) Multi-Carrier Communications/ Utek (FL) ND
31-Mar Q2 ‘08 Bullivant Houser Bailey PC (Portland) Jacobs & Ferraro (CA) ND
31-Mar Q2 ‘08 Greenbrier Companies (Lake Oswego) American Allied Railway Equipment Company (IL) $83M (cash)
REAL ESTATE TRANSACTIONS
ANNOUNCED BUYER / PARENT (HQ) REAL ESTATE (LOCATION) / SELLER (HQ) PRICE
11-Mar Pacific Northwest College of Art Federal Building (Portland) / U.S. Government ND
11-Mar Urban Renaissance Group; Great Point Investors Morgan Building (Portland) / RREEF; LA County Employees Retirement Association $27.55M
19-Mar KBS Realty Advisors Evergreen Park industrial campus (Hillsboro) / UBS Realty Investors $16.15M
19-Mar Maple Properties Berry Hill Shopping Center (Oregon City) / R&B Kiggins $8.6M
24-Mar NBS Real Estate Capital (Portland); Su Casa Properties (CA) apartment complex (UT) / ND $4.88M
24-Mar MCGD industrial building (Clackamas) / Indal Corporation $1.92M
24-Mar PM Industries industrial property (Beaverton) / Tri County Warehouse $3.2M
24-Mar Schonert Properties industrial land (Clackamas) / Clackamas Commons III $1.77M
26-Mar Unico Properties Rivercrest Meadows Apts. (Tualatin) / Simpson Housing $38.7M
31-Mar JB Matteson (CA) Harrison Tower Apartments (Portland) / Portland Center Investors $45M
31-Mar Integrita E Perseveranza industrial building (Beaverton) / Tri-County Moving and Storage $3.2M
31-Mar Commerce Investment King Tower Apartments (Portland) / Harsch Investment Properties $26M
31-Mar Pringle Construction Durham Park Apartments (Tigard) / 6 investment groups $24.8M
CAPITAL RAISING
ANNOUNCED COMPANY (HQ) / LEADERSHIP INVESTOR (HQ) PRICE (TERMS)
11-Mar Pulse Health (Portland) / Chris Marsh, CEO Undisclosed angel investors (CA, WA, OR) $2.15M (Series A)
13-Mar Nike (Beaverton) / Mark Parker, president and CEO Undisclosed Investor (MO) $50M (debt)
14-Mar Davenport Power (Bend & CT) / Hiram A. Bingham, chairman & CEO US Renewables Group; Riverstone Holdings (NY) ND
19-Mar Oregon State University (Corvallis) / Dr. Edward Ray, president anonymous donor $5M (gift)
20-Mar SplashCast (Portland) / Michael Berkley, CEO and founder Emergent (Portland); Mark Bayliss (Australia) $2.7M (Series A)
20-Mar Genesis Financial Solutions (Portland) / Irving Levin, CEO The Edgewater Funds ND (equity)
27-Mar Iovation (Portland) / Greg Pierson, CEO SAP Ventures and European Founders Fund $5M (Series A)

List researched by Mark Druskoff

Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 

More Articles

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


Read more...

OB Video: Oregon MESA

News
Thursday, June 26, 2014

ThumbOregon Business hosts an informal roundtable discussion about the Oregon MESA (Mathematics, Engineering, Science Achievement) program.


Read more...

OB Video: Dress for Success

News
Wednesday, July 02, 2014
DFSOBY JESSICA RIDGWAY | OB WEB EDITOR

Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.


Read more...

Trends in business succession

News
Thursday, July 03, 2014
TrendsBY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS

The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.


Read more...

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS